Trixie expands bird range with new partnership

Trixie has newly developed more than 90 products in its growing bird range in cooperation with World Bird Park Walsrode. 

The manufacturer said the focus of the partnership was on sustainability and adequate construction, as well as the safety and health of pets. 

For new items for ornamental birds, it said “special attention” was paid to the use of natural materials such as bamboo, rattan, sea shells, cotton and sisal. 

The packaging of the product range was also restructured with a “harmonious adaptation” of colours and designs. It noted the current display allows customers to make the right choices for size, type and demands of the birds “at a glance”. 

The group added that the new concept also has a high recognition value at POS, with POS materials that include magnetic fascia, signs, posters and brochures.