Pooch & Mutt provide tailored experience with Fresh Relevance

Pooch and Mutt, a UK-based natural pet food, has announced its partnership with Fresh Relevance, an eCommerce and merchandising company, to provide a tailored online experience for its customers.

Pooch and Mutt will provide its customers with a more “engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations and triggered emails”. 

Pooch and Mutt, founded in 2007, produce pet food made from healthy, natural ingredients and it works with nutritionists and vets to create trusted products. 

Mike Austin, CEO and co-founder at Fresh Relevance, said: “We’re delighted to welcome Pooch and Mutt to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online.”

Fresh Relevance helps businesses provide a more tailored and valuable experience to their customers. The platform integrates with other industry platforms, joining up data silos and offers solutions to help businesses continually optimise the customer experience.