Supreme Petfoods launches new bathing sand

Supreme Petfoods is extending its Science Selective range with the launch of a new bathing sand for chinchillas, hamsters, degus and gerbils.

It revealed the bathing sand is designed to support optimal coat condition whilst gentle on the skin, helping to keep the coat “clean, shiny and in top quality condition.”

The brand said its bathing product, Charlie, Harry and Gerri Bathing Sand from the Tiny Friends Farm range, has shown “strong” commercial performance in recent years with sales up 30% year-on-year as many owners are learning more about the welfare needs of their pets.

According to Supreme, the company’s Science Selective range is “well-known” for its focus on quality, as well as health and welfare, with all products made specifically for small animal species to ensure they’re both safe and effective for these pets.

Claire Hamblion, marketing director, said: “The softness of a bathing sand depends on how variable the particle size is – if you have some small grains alongside larger ones, it can feel less soft. With Science Selective Bathing Sand, we are very careful to ensure that all particles are a very similar size, which makes it a really top-class product.”