Aunt Bessie’s has announced the launch of its first-ever Yorkshire pudding-shaped dog bed, with all sale proceeds donated to Guide Dogs.
The dog bed has been created to mark the birth of Bessie, a golden retriever guide dog puppy who has been sponsored by the group following its charity partnership with Guide Dogs.
This limited-edition fur-lined bed is available to purchase on the Guide Dogs Shop for £50, with all sale proceeds providing support to help people with sight loss in the UK.
Sam Dolan, head of marketing at Aunt Bessie’s said: “As a company of dog lovers, we wanted to create something special to celebrate the birth of Bessie and pay tribute to our new partnership with Guide Dogs.
“We’re sure Aunt Bessie’s fans are going to love the Yorkshire pudding dog bed and we hope they join us in celebrating and supporting the fantastic work of Guide Dogs.”
Donna Beetham, national corporate partnerships manager at Guide Dogs, added: “We’re excited to have Aunt Bessie’s on board, as partnerships like this are vital to Guide Dogs to support people with sight loss to live actively, independently and well.
“We look forward to working together on even more initiatives that raise awareness and funds to deliver our life-changing work.”