The trade event, which recognises “excellence and innovation in the pet sector”, has welcomed Tuft as one of its two headline sponsors, alongside Cliverton: Insurance for animal related industries.
As part of this, the emerging pet tech brand will be presenting the Product Innovation of the Year award.
Prior to the event, Tuft will also host a free training webinar for PIF members with advice on how to build your grooming business.
Launched in June by young entrepreneur Chloe Smith, Tuft offers dog groomers a convenient way to manage their business and reach new clients.
Smith said: “We’re thrilled to be a headline sponsor of the PIF awards this October. After a turbulent eighteen months in the pet world, it’s great to come together and celebrate the outstanding achievements within the industry. We can’t wait to be involved and wish everyone the best of luck.”