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Sustainability increasingly important for consumers, survey finds

An increase of 22% from 2019 said environmental responsibility is very or extremely important when deciding on a brand, with 84% indicating environmental sustainability is at least moderately important

Compared to 2019, 22% more consumers said environmental responsibility is very or extremely important when deciding on a brand, according to a recent survey carried out by the IBM Institute for Business Value (IBM).

IBM, a BRC climate action roadmap partner, surveyed more than 14,000 adults around the world about their views of sustainability, and 1,900 executives globally about their plans for the next year.

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