Inspired Pet Nutrition appoints new head of marketing

Pet food manufacturer Inspired Pet Nutrition (IPN) has appointed Will Bushell to the newly created post of head of marketing – Dog.

Bushell joins following an 11-year career with L’Oréal where he held a range of senior marketing roles, culminating as UKI marketing director of Kiehl’s in the group’s luxury products division.

He also helped navigate the brand through the Covid-19 lockdowns by launching a range of digital services.

Chris Wragg, marketing director at IPN, said: “Will shares our agile, disruptive and fast growth mindset and has proven expertise in driving innovative product launches, accelerating the growth of established brands and implementing innovative ways of communicating with consumers through digital media.

“His experience in sustainability will be a major asset as IPN focuses on becoming the UK’s most loved and most sustainable home of pet food brands, having recently become the first major pet food manufacturer to be carbon negative.”