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Hownd has revealed that it has extended its Plant Powered Superfood food range with the launch of ready made porridge for dogs.

The new blueberry and coconut porridge with chia and oats launches ahead of World Porridge Day on 10 October 2021 and World Vegan Month in November.

Also joining the new plant-powered porridge recipe is flavours, papaya chia and lentil dahl with coconut and moringa.

Jo Amit, co-founder, said: “Hownd is completely focussed on maintaining optimal health and wellbeing in dogs while avoiding harm to other animals and the planet, and our customers share this passion.

“Since the launch of our plant-powered dog food in February, we’ve built up a loyal pack of dogs who are thriving on our first Pumpkin Casserole recipe – be it a healthier coat, happier tummy or getting back to their optimum weight. As such we’re very encouraged to continue our efforts to help more dogs unleash their inner healthy, happy Hownd.”

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