The new recipes are “carefully prepared” with highly digestible proteins and complementary fruit and vegetables to help dogs “stay healthy and happy from puppy to adulthood”.
The HiLife ‘it’s only natural’ Puppy One multipack is developed to “give them the best start in life” with all the nutrients needed to support growth, including 50% Chicken and easy to digest wholegrain rice for slow-release energy.
The Puppy One multipack contains 8 x 150g pouches with two 100% complete wholesome recipes – Chicken with wholegrain rice, peas and pumpkin, Chicken with wholegrain rice, carrot and apple.
Meanwhile, the Farmer’s Grain Free One is a complete wet food for adult dogs that is 100% natural and grain free. This multipack contains 8 x 150g pouches with two recipes – Chicken with Duck, cranberry and potato, Chicken with Beef, sweet potato and apple.
Suzy Broughton, product manager, said, “We’re hoping that our new Puppy pouches will replicate the success of our HiLife it’s only natural Kitten food – their sales are up 45% YOY* making it a natural winner for pet stores and stockists.
“These are just some of the new additions coming up for our HiLife it’s only natural range. Our customers want to put health and nutrition first for their pets and so do we. Our recipe for health and happiness is simple – 100% natural ingredients including 50% real meat or fish.”