There will be two lines: the Pointer Christmas Cracker (RRP £3.99) and Advent Calendar (RRP £4.99).
The treats are naturally oven-baked to create a crunchy texture that’s good for teeth. All products are 100% made in Britain and made with no added artificial colours or flavours.
The selection of turkey and cranberry flavoured biscuits will also be crafted into festive shapes.
To coincide with the launch, the group will also be releasing a Pointer Advent Calendar which is set to contain carob and cheese flavoured assorted bones, and again made with no added artificial flavours.