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Hill’s Pet Nutrition launches new ActivBiome+ technology

The technology is part of the brand’s prescription diet range

Hill’s Pet Nutrition has announced the launch of its new ActivBiome+ technology as part of its prescription diet range.

The range of prebiotics helps nourish pets’ unique gut microbiome to tackle gastrointestinal issues in both cats and dogs.

The new technology promises instant results within 24 hours and is proven to promote healthy stool and regularity whilst supporting microbiome balance.

Michael Unsworth, Hill’s vet affairs manager for the UK and Ireland, said: “Supporting
patients with GI issues can be extremely challenging, and clients generally want a quick resolution to their pet’s problem, which isn’t always possible.

“GI disorders can lead to dehydration, acid-base and electrolyte imbalances and malnutrition, so it’s crucial that animals with any GI condition are supported to help eliminate the recurrence of GI upsets.”

He added: “Our new Prescription Diet ActivBiome+ technology is truly a ground-breaking product; the result of years of trials and clinical studies that has seen results in as little as 24 hours.

“There is nothing else on the market like this right now, and we’re thrilled to introduce this innovative, life-changing product to the benefit of cats and dogs, their owners – and of course veterinary professionals – everywhere.”

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