Hill’s campaign donates 100,000 meals to pet shelters

The campaign is an extension of the brand’s ‘commitment’ to helping shelter pets

Hill’s Pet Nutrition has donated 100,000 meals to animal shelters and pets in need, through its #MissionForeverFriend campaign. 

To help achieve the donation goal, Hill’s asked people to share a photo of their pet using #MissionForeverFriend on Instagram and Facebook to trigger a donation to one of 257 participating partner shelters across Europe.

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