Coop will be responsible for conceiving and executing marketing strategies and tactics to drive growth. In addition, she will be responsible for the overall T Forrest brand development and messaging.
CIM qualified with over 25 years of marketing experience, Coop comes to T Forrest most recently from the commercial vehicle sector where she served as head of marketing, responsible for developing and implementing a number of marketing strategies.
Dan Wallbank, sales director, said: “We are really excited for Charlotte to join the team. She comes with a wealth of experience, and a reputation for delivering creative marketing strategies which will allow us to build on the strength of the T Forrest brand.”
Commenting on her new position, Coop added: “I’m so excited to be joining the team at T Forrest, the passion for what they do really shines through. This is a great opportunity for me to lead the marketing activities of one of the leading pet treat manufacturers, working with the team to build innovative and creative marketing strategies to help future growth.
“It’s been a busy few weeks with the launch of our new trade area where customers can access real-time stock levels, trade pricing and get next day delivery helping them throughout the current pandemic restrictions.”