A South Yorkshire pet supplies company is up for sale following "increased competition."\r\n\r\nThe business and assets belonging to a Sheffield online pet supplies company are up for sale.\r\n\r\nAristocrat Pet Supplies, a family owned and run business, milled its own feed and seed on-site in Sheffield and has been trading for over 25 years selling agricultural raw materials, livestock, textile raw materials and semi-finished goods.\r\n\r\nSheffield-based insolvency specialists Wilson Field were called into the firm after it experienced increasing pressure and competition online. Andy Wood and Lisa Hogg were appointed as joint administrators for the company on January 26.\r\n\r\nWilson Field is trading the business in the short term with a view to finding a potential buyer for the company based on Holbrook Green Industrial Estate near Sheffield.\r\n\r\nAndy Wood, associate director and insolvency practitioner at Wilson Field said: \u201cThe business has encountered increased competition in recent years, principally from discount stores which have reduced margins.\r\n\r\n"It has been on the market for several months but has not attracted any significant interest so far. As administrators, Wilson Field is trading the business in the short term to maximise realisations on a reduced staff base of seven.\u201d\r\n\r\nAristocrat, which employed 19 staff, offered a range of pet supplies including dog and cat treats, chews, small animal bedding, wild bird supplies, poultry and aquatic food.\r\n\r\nAsset disposal is being dealt with by Charterfields. For further details about the assets and business visit\u00a0charterfields.com\u00a0or call Ian Maycock of Charterfields on 03303580315.