Eurostitch Ltd has shown its support for the independent pet trade in the UK. The West Yorkshire-based manufacturer of the Lucky Pet bed range has invested in a new website. Pet owners can place an online order for a Lucky Pet product which can then be collected from their local pet retailer.
“We would like to see Lucky Pet beds in the homes of every pet owner in the UK and will support independent retailers to make that happen,” says Eurostitch managing director Kay Wright.
“Small local shops on the high street are the lifeblood of towns and cities up and down the country. It’s important to keep local shops and businesses open because if the high street dies then the whole town can die with it.
“By coming up with this new initiative we will be supporting the local pet shop, something which makes us very proud. It’s doing our bit to help safeguard the high street.”
New, user-friendly website www.luckypet.co.uk helps the owner to make the right choice of bed for their pet, taking into consideration both size and breed.
A search engine on the website helps pet owners to locate a stockist within five miles of their home. The owner can then order the product of their choice and pick it up from the pet shop listed on the website.
Should the consumer decide to order online instead of visiting their local stockiest, Eurostitch will credit the Lucky Pet local stockist with the difference between the trade list price and the retail price quoted to the consumer on the website. As a result, Lucky Pet stockists could earn revenue even whilst closed and on items they do not carry in stock. Terms and conditions apply.
The website has also been tailored to Eurostitch trade customers, who can arrange visits, browse products, place orders, view special offers etc.
“We’re a family business and have strong values in everything we do,” says Kay. “Our aim has always been to support the independent retailer, who is able to offer customers a more personal, intimate service. As pet lovers and owners ourselves we know how important this is.”
Retailers interested in stocking the Lucky Pet range should email firstname.lastname@example.org