Industry research conducted by dog toy brand Chuckit! has revealed that over 80 percent of pet retailers in the UK have experienced an increase in dog toy sales since the danger of sticks was highlighted in 2015. \r\n\r\nAt the Pedigree Trade Show 2017, Chuckit! quizzed a variety of retailers from across the country to discover the latest trends from the pet retail industry.\r\n\r\nOver 69 percent of retailers also said customers are increasingly choosing to invest in better quality toys that will stand the test of time.\r\n\r\nLooking to how retailers have evolved their connection with their customers, 85 percent of those surveyed cited investing heavily in Facebook as a core channel focus. In addition, half of those quizzed called for greater levels of marketing support from manufacturers. \u00a0\r\n\r\n92 percent of retailers also said that the launchers and balls are the best overall range from Chuckit! and almost 60 percent of those questioned said\u00a0their customers already walk into store looking for the Chuckit! brand.\r\n\r\nWill Baggaley, brand manager for Chuckit!, comments: \u201cThe results of the survey meet the trends we\u2019ve noted too, and it\u2019s exciting for us that we are hitting the right notes with our marketing activity \u2014 with our annual Chuckit! Challenge competition we run on Facebook giving retailers the opportunity to get collaboratively involved.\u201d\r\n\r\nThe research by Chuckit! was undertaken at the Pedigree Trade Show on 14\u00a0June 2017 at the East of England Showground.\u00a0For more information on Chuckit!, visit: http:\/\/chuckit-toys.co.uk\/.