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Superzoo announces ‘better together’ theme

US based SuperZoo has announced this year’s theme as ‘Better Together’.

The trade event produced by World Pet Association (WPA) returns to the Mandalay Bay Convention Center in Las Vegas, July 25-27, with conference sessions July 24-26.

After adding more that 85,000 square feet of exhibit space in 2016, SuperZoo encompasses nearly 300,000 square feet of show floor space, showcasing the latest products from nearly 1,100 manufacturers and suppliers.

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The 2017 ‘Better Together’ show theme is a focus which WPA President Doug Poindexter feels really reflects what is going on in the pet industry.

“Whether you’re a long-time pet professional or are new to the world of animal products and services, SuperZoo brings professionals from all sectors of the industry together to find solutions, share ideas, source new products and make long-lasting connections that will move the industry forward,” says Poindexter.

Better Together really represents the value we at SuperZoo place on uniting to meet the challenges we face, and to grow, learn and support the industry that has supported us. It speaks to the inclusive nature of the pet industry and an event that welcomes everyone, from independent retailers to groomers to international and mass-market buyers.

“As an industry, we strive to make the world a better place for pets and their people, too, and when we open the lines of communication all the way from the pet parent back to the manufacturer, I think we as an industry are truly Better Together, and can achieve so much more.”


“We’re energized and excited to welcome our friends and colleagues to Las Vegas to reinforce our belief that SuperZoo really is the place where the pet industry comes together and gets better,” concludes Doug Poindexter.

“Connecting with peers at SuperZoo encourages the sharing of knowledge, strategies, ideas and stories, creating experiences that further support those personal relationships with customers and their animals, and with our local communities, to provide the personal expertise and local, first-hand knowledge that customers simply can’t get elsewhere.”

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