In-office sampling gurus, The Work Perk, have launched a new collaboration with Bring Your Dog To Work Day 2017.
With 8.5 million dogs and 7.4 million cats registered in the UK alone, The Pet Perk provides an essential service for pet brands – while giving employers the opportunity to brighten up their employees’ day with pet samples delivered straight to their desks.
The Pet Perk has already secured partnerships with several international pet brands including The Company Of Animals, Eukanuba and Iams.
Liz Mcguinness, The Company Of Animals Brand Manager comments: “The Company Of Animals is delighted to be partnering with The Pet Perk to sample our Pet Head product range. With so many pet parents within the workplace this is a great way for us to engage with our target consumers.”
Giuliano Buccino, Head of Marketing at Eukanuba (UK & Ireland) comments: “At Eukanuba, we encourage owners to feed their pets with a 100% complete and balanced diet offering high quality chicken or lamb as its principle protein source. The Pet Perk gives us a great opportunity to directly target pet owners with samples of our premium nutrition to support their dogs from puppy through to senior for visible benefits with a lifelong impact.”
Bring your Dog to Work Day
The Pet Perk has chosen the 23 June as its launch date in support of national event, Bring Your Dog To Work Day 2017, where employees are encouraged to bring their dog to work and raise money for the charities, All Dogs Matter and Animals Asia.
As well as donating to Bring Your Dog To Work Day 2017, The Pet Perk is supporting the event via its social media marketing and launch.
Jo Amit, co-owner of HOWND, founder and organiser of national Bring Your Dog To Work Day comments: “The nation embraced the initiative from the outset and today thousands of businesses around the country are taking part in the best day out for dogs.
“Raising money for animal welfare charities and promoting the benefits of bringing dogs into the safe work environments are the aims of the event. We are delighted that The Pet Perk is supporting this year’s Bring Your Dog to Work Day and we look forward to working with them to build on the success of the event.”
Maria Amany, PR Manager for The Pet Perk comments: “We are thrilled to support HOWND, the organisers of Bring Your Dog To Work Day, to help promote the day and its associated charities. We think dogs should be allowed in every office on every day – but that’s just our opinion!”
Pet parent database
The Pet Perk has created an international database of 7 million pet parents worldwide. Brands can target pet parents with dog and cat related products, samples and promotional offers. After the sampling activity, pet parents are encouraged to provide their feedback on the product they have received by way of completing a short bespoke product questionnaire.