After four years of ROYAL CANIN\u00ae\u2019s Rescue Cat of the Year campaign, 2017 sees the competition opened up to owners of rescue dogs as well. \u00a0\r\n\r\nRescue Pet of the Year 2017 is designed to build awareness for rescue centres and the cats and dogs they care for and rehome, as well as driving business into the specialist pet sector in an active example of the company\u2019s \u2018animal first\u2019 philosophy.\r\n\r\nOwners who have rehomed a dog or cat from rescue can enter now via ROYAL CANIN\u00ae\u2019s website, with news promoted across all social media. Entries must include a photo of the dog or cat, and a 250 word description of his or her story. \r\n\r\nEntry closes at on July 9, with the announcement of ten cat and ten dog finalists selected from the entries. The public can then vote for their favourite by visiting http:\/\/www.surveygizmo.com\/s3\/3499746\/Rescue-Pet-of-the-Year-2017\u00a0between 24-31 July. \u00a0The winners will be announced during the first week of August. \r\n\r\nPrizes include a hamper of ROYAL CANIN\u00ae goodies for the feline and canine winners, and the rescue centres they came from will receive food to feed up to 50 cats or dogs for a month.\r\nRescue centres\r\nROYAL CANIN\u00ae has an ongoing relationship with numerous dog and cat rescue centres across the UK, with the objective of supporting animal welfare and also bringing new owners into the specialist pet trade. \u00a0\r\n\r\nGemma Duffield, ROYAL CANIN\u00ae Retail & PRO marketing manager, says: \u201cWhen a dog or cat leaves a rescue centre that works with us the owner also takes home one of our packs, containing information, advice and vouchers for redemption at the pet specialist of their choice. \u00a0\r\n\r\n"The new owners simply need to log on to our website, find their chosen pet specialist, and receive money-off vouchers against their purchase of ROYAL CANIN\u00ae food for their new cat or dog. \u00a0The objective is to make sure that pets rehomed from rescue are given the lifelong nutrition they deserve, and by bringing the new owner into the specialist pet trade we can help drive your business too.\r\n\r\n\u201cWe\u2019d suggest that retailers talk to customers about the competition \u2013 it\u2019s a great way to make conversation, and also a great way to try and boost the fortunes of a rescue centre in your local area.\u201d\r\n\r\nFor more information about Rescue Pet of the Year 2017 or the ROYAL CANIN\u00ae ranges in general, contact your ROYAL CANIN\u00ae Business Manager. Call 0845 606 9980 or visit www.royalcanin.co.uk.