EventsIndustry News

SuperZoo opens for registration

SuperZoo has opened registration for the 2017 show  in Las Vegas, July 25-27, with conference sessions July 24-26.

North America’s leading pet retail trade exposition and conference produced by World Pet Association (WPA) added 85,000 square feet of exhibit space in 2016.

SuperZoo will reconfigure its exhibit hall for 2017 so aisles run perpendicular, making them shorter and easier for attendees to navigate.

The change will also add roughly 100 additional 10 x 10 booth locations.

Country music star Trace Adkins will grace the House of Blues stage on Wednesday, July 26, bringing his trademark, high-energy stage show for a rip-roaring evening stacked with his numerous hits.

“Each year, we look for ways to evolve SuperZoo to continually meet the needs of pet industry professionals from across the spectrum—all the way from suppliers to consumer-facing businesses,” says Doug Poindexter, president of WPA. “With the quality, depth and growth we have seen year after year, we look forward to 2017 being another record-breaking year for SuperZoo.”

“The quality of buyers is extremely important to our exhibitors,” says Poindexter. “And at the same time, we want to make sure that qualified buyers are able to register more easily and efficiently through a prepopulated form. These improvements to our registration system will help SuperZoo remain a popular and important event for all segments of the pet industry.”

SuperZoo’s theme for 2017—“Better Together”—reflects the inclusive nature of an event that welcomes everyone from independent retailers to groomers to international and corporate buyers.

Beyond the premier assortment of new pet products in North America, SuperZoo will continue to feature a selection of products from abroad, including Australia, New Zealand, China and Brazil.

In addition to a bustling trade show floor, SuperZoo offers attendees more than 80 education sessions covering a wide variety of topics including: staff training, human resources, leadership, social media, and customer service and marketing, among others.

For more information about SuperZoo, or to register: www.superzoo.org.

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