New pet products scoop up awards

A team of expert pet retail judges have chosen the winners of the PATS Sandown 2017 New Product Awards. Over 200 new products were entered for consideration. The judging took place on March 21 2017. Decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money. The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. The winners, and judges' comments, are as follows: CAT PRODUCT Winner: ZiwiPeak Air Dried Cat Food Entered by: Natural Pet Products Judges’ comments: This unique product brings air-dried food into the cat category – in line with the dog food market. The packaging is innovative and incorporates a special window so that customers can see the contents. DOG FOOD AND TREATS Winner: Pure Buffalo Chew Entered by: Loving Pets UK Judges’ comments: Everything about this product is good – good re-sealable packing, good value and good natural ingredients. DOG ACCESSORY PRODUCT Winner: Drive Harness Entered by: EzyDog Judges’ comments: With car safety for pets high on everyone’s agenda with law changes in the pipeline, this dog harness was a unanimous winner. This well thought-out product incorporates good padding for comfort and safety. BIRD PRODUCT Winner: Super Suet Starter Pack Entered by: Unipet International Judges’ comments: A great value product that is well packaged, making it attractive to the customer. It will also help to encourage more people to feed the birds in their garden. SMALL ANIMAL PRODUCT Winner: SnuggleSafe I’ll Eat My Hat Entered by: SnuggleSafe Judges’ comments: It’s a fun product that will sell in big numbers because of its ‘pocket-money’ pricing. PET CARE PRODUCT Winner: WildWash Flea and Bug Spray with Horsetail, Eucalyptus and Nettle Entered by: WildWash Judges’ comments: The thought and development that went into this product is impressive, with ingredients being ethically sourced from four continents. GROOMING PRODUCT Winner: Dirty Dogs Have All The Fun Shampoo Range Entered by: House of Paws Judges’ comments: Stand-out packaging and a great price point will make this product fly off the shelves. GIFTWARE PRODUCT Winner: Pawsecco Wine For Dogs and Cats Entered by: Woof & Brew Judges’ comments: This product has a great price point, the ingredients are natural, and it looks like a gift. It caters for both cats and dogs, and can even be drunk by pet owners.