Scruffs\u00ae reported a successful visit to Spring Fair 2017. The\u00a0luxury pet-bedding specialist showcased\u00a0two retail POS shelving schemes at the NEC-based event.\r\n\r\nThe new shelving was used to exhibit Scruffs'\u00ae best-selling Thermal and Expedition ranges. It explained the benefits of the functional beds and\u00a0was well received by existing and potential retailers.\r\n\r\nSales director at Scruffs\u00ae, Dubby Klyne said: "This year, Scruffs\u00ae opted for a slightly different approach at Spring Fair. By offering potential customers a glimpse of how Scruffs\u00ae beds could be displayed in their stores, we are showing the benefit to the end consumer like never before.\r\n\r\n"This year we are planning to support our retailers and distributors around the globe with improved POS and content, both for in-store and online."\r\n\r\nReady for Crufts\r\n\r\nFebruary 2017 marked Scruffs'\u00ae solo first exhibition at Spring Fair. The 11-year old firm had previously attended\u00a0alongside sister companies Klyne & Klyne and Rothwell Industries in 2014 and 2015.\r\n\r\nScruffs\u00ae used the show to re-launch its popular Crufts\u00ae collection. It will be ready for consumers to purchase at the 126th Crufts\u00ae show in March.\r\n\r\nThe Crufts\u00ae dog bedding collection, produced by Scruffs\u00ae has taken its inspiration from the world\u2019s greatest dog show. Each dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the show's heritage.\r\n\r\nEach dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the shows heritage. A contrasting canvas fabric complements the overall design, finished with an embroidered logo.\r\n\r\nFor more information or for general enquiries, contact the Scruffs\u00ae marketing team on 0161 702 5060.