ROYAL CANIN® has updated the look of its Feline Health Nutrition range. The new packaging should make it clearer and easier for cat owners to pick the food their pet needs.
The ranges 19 products have been organised into seven ‘families’, each one based around life stage, specific needs and preferences, and colour-coded for simplicity.
ROYAL CANIN® retail marketing manager Gemma Duffield says: “Food is the biggest driver of sales in the pet industry – cat food sales continue to grow, and in fact cat owners spend 15 percent more on food than dog owners, making them a very valuable market for the specialist pet trade. “
The new Feline Health Nutrition packaging features a bigger, more centrally positioned ROYAL CANIN® logo, with a red underline to highlight its presence and new strapline, “Health Nutrition since 1968”.
The cat images have been enlarged, and product claims highlighted and strengthened as appropriate. New, clearer images of the kibbles themselves and a premium quality matte finish to the bags complete the changes.