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DS Smith joins forces with pet food companies

Pet food companies, Fold Hill Foods and Butcher’s Pet Care, have joined forces with DS Smith to maximise their packaging in order to drive sales.

Fold Hill Foods, owner of Laughing Dog pet food, has partnered with DS Smith to provide a retail ready pack whilst Butcher’s Pet Care has incorporated a redeemable voucher into its existing consumer pack.

 

Tony Foster, sales and marketing director at DS Smith’s UK packaging division, commented: “The Butcher’s promotional pack is a great example of the benefit that can flow when customers and suppliers work together on pack design, which is why we love hosting customers at our sites.

“Creating this high quality pack and including the redeemable voucher, complements the values of Butcher’s as a family-run company and generates loyalty with the shopper. Using DS Smith to support a brand’s promotional activity really helps customers move their products off the retail shelf into the shopper’s basket.”

Jaiminie Chauhan, marketing executive at Fold Hill Foods, said: “Since the re-launch we have had a great response from the trade and consumers about our new design, this has contributed to new listings”.

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