A total of £27m is set to be spent on pets this Valentine’s Day, according to new research.
Partners may have to share the spotlight this Valentine’s Day, as new research from American Express® finds nearly a fifth (19 percent) of people will be treating their furry friends on 14 February, spending a total of £27 million on their four-legged loved ones, with dogs topping the present list.
Family pets aside, the majority of Brits (56 percent) will still prioritise their partners, splashing out £776 million on Valentine’s gifts for each other.
This equates to spending an average £27 per partner, while pet presents come in at a more conservative £5 per animal.
More men will be putting their hearts on their sleeve for both their partners and pets on 14 February, with one fifth (20 percent) buying gifts for their two loves this Valentine’s Day, while only 12 percent of women will do the same.
Jenny Cheung, director at American Express says, “Britain is a nation of animal lovers and it’s great to see we are showing affection to both pets and partners this Valentine’s Day.
“Whether you’re treating a partner, family member or four-legged companion, putting related expenditure on a card that earns rewards or cashback is one way of ensuring you give your finances some love too.”