Zooplus

Dog food prices set to rise 50% by 2035, TopDog finds

Pet owners are set to spend an average of 50% more a month on dog food and treats by 2035, if prices continue to rise at the rate they have for the last 10 years, according to new research from dog accessory brand TopDog.  The analysis found that prices for…

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AlphaPet Ventures appoints two to advisory board

AlphaPet Ventures, Europe’s digital brand platform for pet food, has expanded its advisory board by appointing two experienced industry experts: Dr. Mischa Ritter and Stefan Pfannmöller. The news comes after it acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. AlphaPet’s portfolio…

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Zooplus reduces price of over 1,000 items

Zooplus, one of Europe’s online platforms for pet supplies, has announced its new price reduction initiative on proprietary brands. Following an initial wave of price reductions on over 400 items of Concept for Life, Smilla, Briantos and Rocco at the end of 2024, the group has now reduced prices on…

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Zooplus launches new cat litter range with Febreze

European e-commerce pet supplies platform Zooplus and Febreze, a brand of household odor eliminators have teamed up for the launch of an exclusive range of cat litter and cat litter refresher powder under Zooplus’ Tigerino brand. The range addresses the common challenges of odour control and hygiene that cat owners…

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Zooplus unveils latest rebrand

European pet platform Zooplus has announced the launch of a new brand design aimed at “reinforcing and enhancing its unique value proposition to its growing customer base across Europe”. The new design is part of an entire array of measures to expand the position of Zooplus as the “digital market…

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Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…

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H&H Group launches Zesty Paws in UK and Europe

Global family nutrition company H&H Group is broadening its pet nutrition and care presence with the launch of pet supplement brand, Zesty Paws, in the UK and Europe. Launched in Florida in 2014, Zesty Paws was acquired by H&H Group in August 2021, signifying the group’s continued growth into pet…

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Zooplus appoints new chief financial officer

European online pet platform Zooplus has appointed Steffen Schüller as chief financial officer and member of the management board and executive committee.  Schüller joins Zooplus as of May to ensure a smooth transition period. Effective 6 June, he will take over the CFO role from Andreas Maueröder, who decided not…

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Zooplus appoints new chief marketing officer

European online pet food retailer Zooplus has appointed Jonas Schultheiss as its chief marketing officer and member of the Zooplus executive committee. Schultheiss is responsible for all aspects digital marketing, marketing data, brand, content creation, design, offline marketing and CRM at Zooplus. According to Zooplus, the appointment of Schultheiss comes…

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Two private equity firms partner for Zooplus takeover

Zooplus, a leading European online pet platform, has welcomed a joint offer from Hellman and EQT Private Equity, who have partnered to take over the group for a €3.7bn (£3.1bn) joint offer. This represents a cash consideration of €480 (£404m) per zooplus share, and marks an increase of €10 versus…

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