Yora
This coverage highlights Yora, the UK pet food brand pioneering sustainable insect-based nutrition. Pet Gazette reports on the company’s product development, retail partnerships, and role in advancing eco-friendly petcare. Our editorial explores Yora’s contribution to trends in alternative protein, sustainability, and premiumisation within the pet food sector. For pet trade professionals — from independent retailers and distributors to wholesalers and supply chain specialists — this section provides insights into how Yora’s innovation is shaping consumer demand and creating commercial opportunities across the petcare industry.
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Sep- 2021 -24 SeptemberManufacturers
Yora launches first ever cat food
Yora has launched its first ever cat food, which it claims contains the highest insect content of any cat food on the market. The sustainable pet food group launched in 2019 with a dog food and treats range targeting “environmentally-conscious” pet owners, but is now expanding into the cat food…
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Aug- 2021 -13 AugustManufacturers
Pets Corner announces launch of Yora cat kibble
Pets Corner has announced that Yora, an insect-protein pet food, has launched a new kibble for cats, which is available in its stores. Yora is made with natural insect protein, which the group said is the “most digestible” and “sustainable” form of protein available. This new recipe includes herbs and…
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10 AugustCoronavirus
Bira in talks with metro mayors to help retailers post-pandemic
The British Independent Retailers Association (Bira) has said it is involved in discussions with mayors of UK metropolitan cities to discuss “new ways” of supporting independent retailers post-pandemic. The talks, which are being led by the group’s CEO Andrew Goodacre, have been looking at support for reforms to business rates…
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May- 2021 -4 MayManufacturers
Pets Corner opens new site in Nottingham
Pets Corner has opened a new store in Edwalton, Nottingham. According to the retailer, the new store offers those in the neighbouring areas its full range of natural pet foods including Canagan, More, McAdams and Tribal, along with insect-based pet food, Yora. As part of the store’s environmental efforts, the…
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Dec- 2020 -8 DecemberPet Owners
Dog diets could lead to rising carbon footprint, Yora warns
A rise in the purchase of “lockdown dogs” has created a potential carbon footprint of five million tonnes of CO2 per year, according to a new survey commissioned by sustainable dog food brand Yora. It comes as almost one tenth (9.4%) of UK pet owners purchased a dog since the…
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Nov- 2019 -19 NovemberTrade Organisations
PFMA welcomes Yora Pet Foods as new member
The Pet Food Manufacturers’ Association (PFMA) welcomed Yora Pet Foods as a new member of the trade body. According to the PFMA, Yora came to the market amid “much excitement and media attention” thanks to its sustainability focused credentials and use of insect protein in its diets for dogs. Nicole…
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Jan- 2019 -9 JanuaryManufacturers
New insect dog food aims to shrink UK’s carbon pawprint
Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact. Pets are estimated to consume around 20 percent of the world’s meat and fish, a statistic which is set to grow further with the…
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