Wagg

Inspired Pet Nutrition acquires French firm Sopral

Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…

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Pets at Home opens new pet care centre in Manchester

Pets at Home has announced the launch of a new Pet Care Centre at Manchester Fort shopping centre. Spanning 10,500 sq ft the company has invested over £928k in the new store which aims to cover a number of petcare needs. The store has a dedicated Nutrition Hub with an…

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Sniff and Swagger launches new Diva fragrance for dogs

Dog perfume company Sniff and Swagger has expanded its fragrance collection with the addition of Diva. The perfume features top notes of pure musk, followed by heart notes of bright florals (a blend of jasmine and lily of the valley) and green notes. Lastly, the scent boasts base notes of…

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IPN celebrates waste diversion milestone

Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…

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Wagg to launch limited-edition dessert flavoured dog treats

UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs.  The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…

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IPN in talks to buy Butchers Pet Care

UK-based Inspired Pet Nutrition is reportedly in talks to buy independent pet food brand Butchers Pet Care, according to Sky News. Sky News understands that private equity firm and owner of Inspired Pet Nutrition Capvest is making a bid to add Butchers to its already existing brands of Wagg and…

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IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…

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Bella and Duke launches premium topper for dog and cat food

Bella and Duke has launched a new premium topper “Magic Sprinkles” to add to their 100% natural treats range for cats and dogs. Magic Sprinkles are available in “Tantalising chicken” and pet owners can simply sprinkle over their pets’ food to change the taste of pet food. The single protein…

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Vet-AI secures new pet insurance partner

Vet tech firm Vet-AI has agreed a new partnership with pet insurance company Waggel. Vet-AI and Waggel have agreed a collaboration which will offer policyholders unlimited access to Vet-AI’s app Joii Pet Care. Waggel policyholders will also have access to Joii Pet Care’s 24/7 vet video consultations. The commercial agreement…

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Bruce’s doggy daycare opens in Solihull

Dog daycare business Bruce’s has officially opened its 9th site, in Solihull. This centre represents Bruce’s first foray outside of the South and South East of England. Bruce’s Solihull will provide the care for West Midlands based dogs. The brand-new site, on Umberslade Farm Park, was given its grand opening…

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