Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Sep- 2025 -16 SeptemberRetailers
Jollyes cuts 600 prices and rolls out Uber Eats pet delivery nationwide
Jollyes has reduced more than 600 product prices and expanded its rapid delivery partnership with Uber Eats to nearly all of its UK stores. The pet retailer said the cuts were part of its move to simplify pricing and strengthen its position as the UK’s only specialist discount chain for…
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Aug- 2025 -21 AugustRetailers
Wagg launches dog-friendly ‘Pupnic’ benches in UK parks
Pet food brand Wagg is rolling out a series of dog-sized picnic benches in parks across the UK to mark the launch of its new Chews range and National Dog Day on 26 August. The ‘Pupnic’ benches, built from sustainable materials and 30cm high to accommodate dogs of all breeds,…
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Jul- 2025 -8 JulyBusiness
Inspired Pet Nutrition acquires French firm Sopral
Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…
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Mar- 2025 -7 MarchRetailers
Pets at Home opens new pet care centre in Manchester
Pets at Home has announced the launch of a new Pet Care Centre at Manchester Fort shopping centre. Spanning 10,500 sq ft the company has invested over £928k in the new store which aims to cover a number of petcare needs. The store has a dedicated Nutrition Hub with an…
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Jan- 2025 -9 JanuaryRetailers
Sniff and Swagger launches new Diva fragrance for dogs
Dog perfume company Sniff and Swagger has expanded its fragrance collection with the addition of Diva. The perfume features top notes of pure musk, followed by heart notes of bright florals (a blend of jasmine and lily of the valley) and green notes. Lastly, the scent boasts base notes of…
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7 JanuaryRetailers
IPN celebrates waste diversion milestone
Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…
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Sep- 2024 -11 SeptemberRetailers
Wagg to launch limited-edition dessert flavoured dog treats
UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs. The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…
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Jul- 2024 -18 JulyManufacturers
IPN in talks to buy Butchers Pet Care
UK-based Inspired Pet Nutrition is reportedly in talks to buy independent pet food brand Butchers Pet Care, according to Sky News. Sky News understands that private equity firm and owner of Inspired Pet Nutrition Capvest is making a bid to add Butchers to its already existing brands of Wagg and…
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Jan- 2024 -12 JanuaryRetailers
IPN becomes £200m business in centenary year
Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…
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Jul- 2023 -27 JulyManufacturers
Bella and Duke launches premium topper for dog and cat food
Bella and Duke has launched a new premium topper “Magic Sprinkles” to add to their 100% natural treats range for cats and dogs. Magic Sprinkles are available in “Tantalising chicken” and pet owners can simply sprinkle over their pets’ food to change the taste of pet food. The single protein…
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