This coverage highlights Soopa, a pet treat brand known for its natural, plant‑based products. Pet Gazette reports on Soopa’s product launches, retail partnerships, and distribution growth within the UK petcare market. Coverage also explores wider trends in pet nutrition, consumer demand for healthy and functional treats, and the commercial opportunities they create for independent pet shops, national chains, wholesalers, and supply chain operators. Case studies and trade insights show how Soopa’s positioning aligns with evolving customer expectations in the pet treat category.