Purina
This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.
-
Jan- 2025 -31 JanuaryManufacturers
The Nutriment Company appoints new head of UK sales
The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
Read More » -
15 JanuaryManufacturers
Pet probiotic market to be worth $7.1bn by 2031
The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote…
Read More » -
Oct- 2024 -25 OctoberRetailers
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
Read More » -
3 OctoberManufacturers
Duke of Gloucester visits Purina’s Wisbech factory
The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and learn about the recent £150m investment in the site. As part of the visit, he met with local dignitaries including Mr David Way, High Sheriff of Cambridgeshire and Councillor Sebastian…
Read More » -
Sep- 2024 -19 SeptemberRetailers
Purina invests £150m in Wisbech factory upgrade
UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The factory, which Purina has owned for more than 25 years since 1998, produces more than a billion wet pet food meals a year and has started a multi-million-pound upgrade of…
Read More » -
Aug- 2024 -28 AugustBusiness
Purina launches sixth Unleashed by Purina campaign
Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by Purina. Unleashed is a landmark pet-tech startup accelerator, designed to identify, support and champion disruptive startups. In 2025, Unleashed will be accelerating up to 10 disruptive startups in its programme.…
Read More » -
13 AugustTrade Organisations
UK Pet Food appoints two new chairs to lead sustainability work
UK Pet Food has appointed Priya Hamilton, corporate affairs manager at Purina, and Caroline Curtis, operations director at Tails.com, as its new chairs to lead its sustainability committee. Both Hamilton and Curtis have been active members of the committee since its formation in 2020. The committee’s mission is to support…
Read More » -
Jun- 2024 -24 JuneRetailers
Purina tops online visibility table, Salience finds
Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…
Read More » -
Apr- 2024 -9 AprilTechnology
PetInstincts joins Purina accelerator programme
PetInstincts has been unveiled as one of eight participants in the Unleashed by Purina accelerator programme. The programme, now in its fifth year, supports and propels new generations of disruptive pet-tech and pet-care start-ups. Purina provides each start-up on the Unleashed programme with a personalised scaling package that includes business…
Read More » -
Nov- 2023 -30 NovemberPet Owners
Pet Food Partnership provides over a million meals to UK pets
The Pet Food Partnership, comprising Battersea, Cats Protection, Dogs Trust, RSPCA and FareShare, and supported by Petplan, has recently passed the significant milestone of one million meals provided to dogs and cats in England, Scotland and Wales. To date the programme has provided the equivalent of 1,043,095 meals, approximately 154…
Read More »
