Purina

This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.

Jun- 2025 -

13 June

Retailers

Purina opens applications for its seventh ‘Unleashed’ accelerator programme

Global pet care company Purina has opened applications for the seventh edition of its ‘Unleashed’ accelerator programme, aimed at helping pet-tech start-ups scale their businesses. Now in its seventh year, the programme supports companies using emerging technologies – including artificial intelligence (AI) – to address challenges faced by pet owners. …
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Apr- 2025 -

14 April

Retailers

Purina Pro Plan and ATP Tour sign multi-year partnership

Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…
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Feb- 2025 -

25 February

Business

Purina accelerator programme unveils class of 2025

Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of 2025. The 20-week accelerator programme, now in its sixth year, supports pet-tech startups looking to disrupt the market with innovative solutions to transform pet-care. The cohort includes a trusted AI-driven…
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Jan- 2025 -

31 January

Manufacturers

The Nutriment Company appoints new head of UK sales

The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…
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15 January

Manufacturers

Pet probiotic market to be worth $7.1bn by 2031

The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote…
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Oct- 2024 -

25 October

Retailers

Bakers becomes first pet food brand to use NaviLens tech

Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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3 October

Manufacturers

Duke of Gloucester visits Purina’s Wisbech factory

The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and learn about the recent £150m investment in the site. As part of the visit, he met with local dignitaries including Mr David Way, High Sheriff of Cambridgeshire and Councillor Sebastian…
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Sep- 2024 -

19 September

Retailers

Purina invests £150m in Wisbech factory upgrade

UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The factory, which Purina has owned for more than 25 years since 1998, produces more than a billion wet pet food meals a year and has started a multi-million-pound upgrade of…
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Aug- 2024 -

28 August

Business

Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by Purina. Unleashed is a landmark pet-tech startup accelerator, designed to identify, support and champion disruptive startups. In 2025, Unleashed will be accelerating up to 10 disruptive startups in its programme.…
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13 August

Trade Organisations

UK Pet Food appoints two new chairs to lead sustainability work

UK Pet Food has appointed Priya Hamilton, corporate affairs manager at Purina, and Caroline Curtis, operations director at Tails.com, as its new chairs to lead its sustainability committee. Both Hamilton and Curtis have been active members of the committee since its formation in 2020. The committee’s mission is to support…
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