Purina

How Purina’s BetterWithPets prize has helped StreetVet’s mission go further

Homelessness is a growing issue across the UK, and many people affected have long-standing relationships with their pets – companions who were often part of their lives before they lost stable housing. The bond between them is strong, and looking after their pet’s health and wellbeing is a top priority.…

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Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…

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Purina opens applications for its seventh ‘Unleashed’ accelerator programme

Global pet care company Purina has opened applications for the seventh edition of its ‘Unleashed’ accelerator programme, aimed at helping pet-tech start-ups scale their businesses. Now in its seventh year, the programme supports companies using emerging technologies – including artificial intelligence (AI) – to address challenges faced by pet owners. …

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Purina Pro Plan and ATP Tour sign multi-year partnership

Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…

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Purina accelerator programme unveils class of 2025

Unleashed by Purina, a pet innovation and acceleration programme, has unveiled the seven start-ups that will form its class of 2025. The 20-week accelerator programme, now in its sixth year, supports pet-tech startups looking to disrupt the market with innovative solutions to transform pet-care. The cohort includes a trusted AI-driven…

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The Nutriment Company appoints new head of UK sales

The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…

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Pet probiotic market to be worth $7.1bn by 2031

The global market for pet probiotics is set to be worth up to $7.1bn (£6.3bn) by 2031, according to data from Nestle Purina. Alongside this, the data from Nestle Purina found that the market was worth $4.4bn (£3.6bn) in 2023. Pet probiotics are supplements containing live beneficial bacteria that promote…

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Bakers becomes first pet food brand to use NaviLens tech

Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…

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Duke of Gloucester visits Purina’s Wisbech factory

The Duke of Gloucester has made a special visit to Purina’s Wisbech factory on Cromwell Road to meet staff and learn about the recent £150m investment in the site. As part of the visit, he met with local dignitaries including Mr David Way, High Sheriff of Cambridgeshire and Councillor Sebastian…

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Purina invests £150m in Wisbech factory upgrade

UK pet food brand Purina has invested more than £150m to upgrade its factory on Cromwell Road in Wisbech. The factory, which Purina has owned for more than 25 years since 1998, produces more than a billion wet pet food meals a year and has started a multi-million-pound upgrade of…

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