Purina
This coverage focuses on Purina, a global pet food brand with a strong presence in the UK market, and its role in the pet retail and supply chain sectors. Pet Gazette reports on Purina’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, category growth opportunities, and contributions to pet health and nutrition.
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Sep- 2025 -11 SeptemberManufacturers
Purina backs major oyster reef restoration off Norfolk coast
Petcare firm Purina has announced support for what is expected to be the UK’s largest oyster reef restoration project, in partnership with marine conservation group Oyster Heaven. The initiative will see new reefs established off the North Norfolk coast, with a target of embedding at least four million oysters by…
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1 SeptemberFeatures
Final call for organisations to apply for the Purina BetterWithPets Prize 2025
If your organisation is improving lives through the power of the pet-human bond, this is your chance to grow your impact and become part of a powerful movement. Applications for the 2025 Purina BetterWithPets Prize close on 12th September, and entering is quick and easy. Purina is offering organisations across…
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Aug- 2025 -29 AugustVeterinary
Purina Institute publishes new pet nutrition guide for vets
The Purina Institute has launched a new handbook aimed at helping veterinary professionals provide nutritional advice for healthy dogs and cats. The Handbook of Canine and Feline Well-Pet Nutrition is a free, product-agnostic digital resource created with input from 54 experts across 20 countries. It covers topics such as nutrient…
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29 AugustManufacturers
Purina Europe appoints new CEO
Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…
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26 AugustFeatures
Five reasons why your organisation should apply for the Purina BetterWithPets Prize today
If your organisation is making a difference to people’s wellbeing through the power of the pet-human bond, read on! Applications are now open for the 2025 Purina BetterWithPets Prize, and this is more than just an opportunity for funding – it’s a chance to grow your impact and become part…
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19 AugustFeatures
Hear from Purina’s BetterWithPets Prize winners on how they’ve transformed their organisations
Across the UK, inspiring organisations are using the pet-human bond to change lives. From offering emotional support in care homes to detecting serious illness through scent, countless initiatives have proved that pets can do more than bring joy – they can help people recover, reconnect and thrive. Now, with support…
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5 AugustIndustry News
How Pets As Therapy benefited from the Purina BetterWithPets Prize – and why your organisation should apply for 2025
Every year, over 400,000 people across the UK experience the calming and uplifting presence of a therapy animal, thanks to the work of national charity, Pets As Therapy. From helping a child feel more confident when reading aloud, to supporting someone with dementia, or bringing comfort during a hospital stay,…
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Jul- 2025 -21 JulyFeatures
How Purina’s BetterWithPets prize has helped StreetVet’s mission go further
Homelessness is a growing issue across the UK, and many people affected have long-standing relationships with their pets – companions who were often part of their lives before they lost stable housing. The bond between them is strong, and looking after their pet’s health and wellbeing is a top priority.…
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7 JulyFeatures
Could your organisation be awarded £170,000?
If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…
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Jun- 2025 -13 JuneRetailers
Purina opens applications for its seventh ‘Unleashed’ accelerator programme
Global pet care company Purina has opened applications for the seventh edition of its ‘Unleashed’ accelerator programme, aimed at helping pet-tech start-ups scale their businesses. Now in its seventh year, the programme supports companies using emerging technologies – including artificial intelligence (AI) – to address challenges faced by pet owners. …
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