PetSafe

This coverage focuses on PetSafe, a leading pet products brand specialising in training, containment, and lifestyle solutions, and its role in the UK pet retail and supply chain market. Pet Gazette reports on PetSafe’s product launches, technological innovations, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into brand positioning, category trends, and consumer demand in the pet accessories and training sectors.

Feb- 2025 -

12 February

Business

Accapi Group appoints new managing director

Accapi Group, the European distributor for Ruffwear, has announced the appointment of Nicki Hamilton as managing director. Hamilton previously served as European sales director and deputy leader of PetSafe’s European business; this came after her tenure as sales director at Pedigree Wholesale. In these roles Accapi believed that she demonstrated…
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May- 2024 -

7 May

Technology

PetSafe launches GPS dog fence and tracking collar

PetSafe has announced the launch of a new portable GPS dog fence and tracking collar equipped with its AccuGuard technology. The Guardian GPS + Tracking Dog Fence offers the freedom to create and store up to 20 custom GPS boundaries anywhere. In addition, the new Guardian GPS + Tracking offers…
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Jul- 2022 -

28 July

Industry News

PetQuip unveils finalists for Industry Awards 2022

The PetQuip trade association has announced the list of finalists for this year’s PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories – ‘Celebrating Green and Organic’ and the ‘Sustainability Award’…
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May- 2022 -

3 May

Industry News

PetSafe launches new training technology

Global pet product expert, PetSafe Brand, will be launching its “all-new” means of training technology – the Audible Bark Collar, at Interzoo 2022. The new collar is a solution to “excessive” or “nuisance” barking that uses an innovative audible technology to deter the problem behaviour. The brand said it will…
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Oct- 2021 -

4 October

Pet Owners

PetSafe launches new toy range

PetSafe has announced six new products are set to join its Play and Challenge Collection, one of its “largest” category expansions to date. PetSafe is a leading manufacturer and expert of electronic pet training products. According to the brand, the additions include four treat dispensing “fun foods” chew toys for…
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Sep- 2021 -

30 September

Manufacturers

Petsafe upgrades Scoopfree litter box

Petsafe has announced the launch of a new self-cleaning litter box, the ScoopFree Self-Cleaning Litter Box, Second Generation, an upgraded version of its original product. The updated model features a neutral grey design that “reflects modern home décor trends” and a health counter that tracks how many times cats have…
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6 September

Manufacturers

PetSafe expands pet toy range

PetSafe has introduced six new products to its ‘Play and Challenge’ range, with additions including four treat dispensing chew toys for dogs and two new laser toys for cats. The toys are reportedly designed to redirect bad behaviours such as chewing and jumping into “positive play” for both dogs and…
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Apr- 2021 -

16 April

Company Profile

Q&A: Nicki Hamilton, EMEA sales director at PetSafe

1. Have you seen a difference in shopping habits since the onset of the pandemic? The lockdowns have influenced shopping habits considerably. They’ve dramatically accelerated the retail trend of online ordering and consumers are enjoying the power of convenience in their busy lives. We’ve also found that owners are making…
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Oct- 2020 -

27 October

Manufacturers

PetSafe launches health and wellness products ahead of winter

PetSafe Brand has announced the launch of three new products to keep pets “as healthy and happy as possible” ahead of the winter period. The new products include the PetSafe Streamside Ceramic Pet Fountain and PetSafe Automatic 2 Meal Pet Feeder, both from the business’ Water & Feed range, as…
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Sep- 2020 -

7 September

Manufacturers

PetSafe expands play range with electronic toys

PetSafe Brand has expanded its Play and Challenge range with the launch of two new electronic pet toys. The expansion follows the launch of Ricochet Electronic Dog Toys and the Peek-A-Bird electronic cat toy earlier this year, and marks the group’s continued focus on pet technology. According to the group,…
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