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Petbuddy Group (PBG)

This coverage of Petbuddy Group (PBG) examines its ascent as a multi-channel pet care powerhouse blending insurance, wellness services, veterinary coordination, and retail partnerships within the UK trade sector. By integrating pet insurance, online grooming, subscription offerings, and vet services under one umbrella, PBG charts a transformative path for retailers, wholesalers, distributors, and service providers. Pet Gazette delivers targeted news, business insights, trends, and case studies on PBG’s strategic alliances, digital platform innovations, data-driven partnerships, and consumer engagement tactics — equipping pet trade professionals with essential intelligence to assess service integration opportunities, enhance supplier collaborations, and stay agile as the market converges on holistic pet care solutions.

  • Nov- 2024 -
    25 November
    ManufacturersPetbuddy Group appoints new CEO

    Petbuddy Group appoints new CEO

    Petbuddy Group AB (PBG) has announced the appointment of Paul van der Raad as its new CEO, starting in January 2025. Bringing almost 30 years of experience in the pet industry, he is set to lead PBG’s next phase of growth; focusing on product innovation, sustainability and expanding market reach.…

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  • Jun- 2024 -
    25 June
    RetailersPBG acquires UK premium pet brand Thrive Pet Food

    PBG acquires UK premium pet brand Thrive Pet Food

    Petbuddy Group (PBG), a consortium of super-premium pet food brands in Sweden, has announced the acquisition of UK-based pet food brand Thrive Pet Foods. The acquisition, along with Thrive’s smaller sister brands Denes and Comfy Collar, marks PBG’s third purchase in the UK, further solidifying its presence in the British…

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  • Sep- 2022 -
    21 September
    Latest NewsLittle BigPaw acquired by Sweden’s Petbuddy Group

    Little BigPaw acquired by Sweden’s Petbuddy Group

    Petbuddy Group (PBG), a Swedish-based group of sustainable pet care brands, has acquired British premium pet food brand Little BigPaw.  This marks the second acquisition by PBG in 2022, following the acquisition of British MediPaws in February, and is the group’s fourth acquisition in 18 months. Little BigPaw offers natural…

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