Pet Industry Federation

PIF introduces associate membership category

The Pet Industry Federation (PIF) has announced that it is introducing a new associate membership category. The new category is aimed at businesses that don’t directly make or provide products or services for pets but want to raise its profile in the pet sector. The associate membership has been designed…

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Furr Boost introduces new 400ml carton sizes

Furr Boost has announced that it is introducing a new 400ml carton size which is better for larger dogs. The company stated that the new size for the “healthy hydration smoothie drink” will be more cost effective and reduce environmental waste. Each of Furr Boost’s recipes contains a meat, fruit…

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Little BigPaw donates pet food to Ukraine

Little BigPaw, the UK-based Pet Food brand in conjunction with Mackle Pet Foods have donated pet food to Ukraine in a bid to support The Pet Industry Federation (PIF) “Save the Pets of Ukraine” initiative. The Pet Industry Federation has chaired its first working party to identify ways in which…

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PIF launches online business directory

The Pet Industry Federation (PIF) has launched a directory of its members to make it easier for the public to find pet services nearby. Entirely online, the Find A Pet Business directory will be accessible via PIF’s homepage and it will link directly to the federation’s database, which lists pet…

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PIF launches new partnership with Lopay

The Pet Industry Federation (PIF) has announced that it will begin a new partnership with Lopay, a UK-based payment solution which benefits businesses that use it by letting them keep more of the money they earn.  With its flexible pay-out, free card reader and fewer transaction fees, Lopay reportedly offers…

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PIF launches event to help pet businesses grow

The Pet Industry Federation has announced a new event, named the Business of Pets, designed to help pet businesses “take the step to the next level”. The event will be a two day conference, on 7 and 8 June at the purpose built Cranfield Management Development Centre near Milton Keynes.…

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PIF appoints new chair

The Pet Industry Federation (PIF) has announced the appointment of Bruce Casalis as its new chair following a recent board meeting. Casalis is the founder of Bruce’s Doggy Daycare and has been a PIF board director since 2018. He began a two year term as chair in January 2023. Details…

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Tonisity wins at 2022 Pet Innovation Awards

Tonisity International Limited (Tonisity), an animal health and nutrition company based in Ireland, has announced that its YummyRade product has won the Cat Vitamin/Supplement of the Year at the 2022 Pet Innovation Awards. This marks the second award that YummyRade has received, after picking up the Product Innovation Award at…

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PIF Awards announces finalists

The Pet Industry Federation (PIF) has announced the finalists for the PIF Awards 2022, following a “record” number of entries. PIF said the judges were impressed by the standard of submissions this year and congratulated all those businesses shortlisted as finalists. The winners will be announced at the awards ceremony…

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PIF Awards finalists to be announced next week

The Pet Industry Federation (PIF) has announced that the preliminary judging for the 2022 PIF Awards is complete and finalists for each of the 20 categories will be announced next week. This year has seen a “record” number of entries for the awards, and the ceremony will take place on…

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