Pet Industry Federation

PIF announces Innovation Award contenders

The Pet Industry Federation (PIF) has today announced 14 finalists for its Innovation of the Year Award, set to headline its Business of Pets conference in June. The brands included are; Boil and Broth, Doggi, DotDotPet, EasyEat, Hemp Heros, MorePaws, Muddy Paws, Paws Drinks, Pawer Water, Pettle Pets, Poorly Paws,…

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Bella and Duke calls for clearer pet food labelling standards

Pet food and wellbeing company Bella and Duke is calling upon those in the pet food industry to be clearer about what goes into pet food. The call comes after research found three quarters (74%) of pet owners don’t know what ingredients are in the food they feed their pets…

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Pet industry joins PIF Donation Drive to help vulnerable pets

The UK pet industry has provided its biggest consignment to date of donated products to the U-Hearts Foundation in Ukraine to help care for abandoned pets. Co-ordinated by the Pet Industry Federation (PIF), two lorry-loads containing 56 pallets have already arrived in Ukraine, with a further 26 pallets in a…

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PIF launches new directories of products and services

The Pet Industry Federation (PIF) has launched two new digital business directories on its website, showcasing members’ products and services. The directories are categorised into two distinct types: PIF MarketPlace, which is the product directory; and PIF B2B which is a directory of service benefits to pet businesses. These directories…

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Pet’s Up makes Ukraine donation

Pet’s Up has answered the Pet Industry Federation’s appeal for donations to Ukraine with a sizable stock donation. The company has sent 160 boxes of Chewllagen chews to the country from its distribution centre in Oldenzaal, Netherlands. Chewllagen, the chewable collagen treats for dogs, made with beef or chicken protein,…

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PIF calls for donations to support Ukrainian pets

The Pet Industry Federation (PIF) is calling on pet businesses to once again donate crucial pet supplies to the abandoned pets in Ukraine. As part of the ‘Save the Pets of Ukraine’ project. UK pet businesses are being asked if they can donate items. PIF is looking for items such…

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Johnson’s scoops Supplier of the Year Prize at 2023 PIF Awards

Johnson’s Veterinary Products has won Supplier of the Year at the annual Pet Industry Federation (PIF) Awards. The Midlands-based pet healthcare product manufacturer was commended for its “steadfast” commitment to maintaining strong relationships with its customers and improving its service offering. The PIF Awards aims to recognise and celebrate excellence…

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Walker and Drake wins Best New Food Product Award at PIF Awards

Walker and Drake has won Best New Food Product at the Pet Industry Federation (PIF) Awards. The Barnsley-based pet food manufacturer won the award for its cold pressed Puppy and Small Breed foods. The company was founded with the express intention of producing a British made dog food using the…

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DotDotPet to launch on Amazon

New pet lifestyle and wellness brand DotDotPet is set to launch on Amazon on 20 September 2023. Its launch range includes; shampoos, wellness treats, accessories such as Bamboo Towels, Eco Towels and brushes. Additionally, one of DotDotPet’s launch products ‘Eco Towels’ has been nominated for ‘new product of the year’…

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PIF organises major donation drive for U-Hearts Foundation in Ukraine

The Pet Industry Federation (PIF) has sent another lorry load of pet products, which included food and flea and tick treatments, to the U-Hearts Foundation in Ukraine. The U-Hearts project works to protect the thousands of animals abandoned and affected by the ongoing Russian invasion. Johnsons Veterinary Products, Mackle Pet…

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