Pet Advertising Advisory Group
This coverage highlights the Pet Advertising Advisory Group (PAAG) and its role in promoting responsible pet advertising standards in the UK. Pet Gazette reports on PAAG’s initiatives, regulatory guidance, and collaborations with industry stakeholders to improve animal welfare and consumer protection. Our editorial explores how PAAG’s work impacts online sales, retail compliance, and advertising practices across the pet trade. For pet trade professionals — from retailers and breeders to distributors and service providers — this section provides insights into how PAAG’s guidelines shape the commercial environment and support ethical standards within the petcare industry.
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Jul- 2023 -3 JulyTrade Organisations
PAAG launches new advertising standards for animal welfare
The Pet Advertising Advisory Group (PAAG) has launched its new advertising standards for classified advertising websites to reduce the number of poorly bred pets bought by unsuspecting buyers from low-quality online pet adverts. According to PAAG, each year, many new owners become victims of “unscrupulous” online sellers, thinking they are…
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Oct- 2018 -22 OctoberFeatures
Regulating the sale of pets online
Online purchases are naturally approached with caution and any avid online shopper knows to be wary of individual sellers and their authenticity. Buyers become much more vigilant when it comes to high ticket items to lessen the risk of losing out monetarily, but the general public may not hold sentient…
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Aug- 2018 -7 AugustBusiness
Gumtree introduces measures to clamp down on illegal pet trade and improve animal welfare
Gumtree has announced new measures in order to clamp down on the illegal pet trade and improve animal welfare. The new measures will see the introduction of a compulsory paywall in its pets category, in a bid to deter unscrupulous operators from misusing the platform and discourage the ‘casual’ trading…
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Mar- 2018 -22 MarchCharities
Puppy purchased while parents on holiday finds home
A three-month-old puppy, who was bought while the buyer’s parents were on holiday, but later no longer wanted, has found a new home. The Jack Russell pup, named Donnie, had been sold to a young buyer who had purchased the pup while their parents were on holiday. Unfortunately after the…
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Feb- 2018 -12 FebruaryEvents
Shortlist revealed for the Ceva Animal Welfare Awards 2018
Ceva Animal Health has revealed its shortlist for its eighth annual Ceva Animal Welfare Awards. The awards celebrate the achievements of people from the farming, veterinary and charity industries, who go beyond the call of duty to better the lives of animals around the world. Nominations were submitted by friends,…
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Sep- 2017 -29 SeptemberCurrent Affairs
Shocking figures revealed by EU online pet sales report
Pet charity, the Blue Cross, has unveiled shocking statistics and cases of illegal and unethical selling of pets online across Europe through its partnership with the EU Dog and Cat Alliance, a body dedicated to improving the welfare of cats and dogs across Europe. A snapshot count of online adverts…
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Jul- 2017 -21 JulyCurrent Affairs
‘Demand for fashionable breeds fuelling the puppy trade’, claims charity
The demand for fashionable breeds is fuelling the puppy trade, claims a new statement released by RSPCA and Gumtree. The animal charity has teamed up with Gumtree to warn buyers to “take care when looking for dogs online as the internet can provide the perfect marketplace for the unscrupulous puppy trade which…
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Sep- 2013 -17 SeptemberTrade Organisations
Online pet advertising needs to be controlled
A puppy offered in a ‘swap for a mobile phone’ and a ‘fighting dog with big teeth’ are just two examples of the worst online pet advertisements being highlighted today by the Pet Advertising Advisory Group (PAAG). The group comprises of representatives from the UK’s leading animal welfare groups and…
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