PATS
PATS (Pet & Aquatic Trade Show) is the UK’s leading trade exhibition for pet industry professionals, bringing together retailers, distributors, wholesalers, and suppliers from across the sector. Pet Gazette provides in-depth coverage of both the Sandown and Telford shows — including exhibitor highlights, product launches, networking opportunities, and trend insights. We report on how brands position themselves to trade buyers, new-to-market innovations, and strategic announcements made at the event. This tag is essential reading for pet businesses looking to stay connected to the UK’s core B2B pet trade showcase.
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Sep- 2025 -25 SeptemberManufacturers
Innocent Hound unveils new high-protein dog food range
Dog food producer the Innocent Hound has launched a new collection of air-dried, grain-free meals containing 85% meat or fish. The range, called From the British Countryside, includes three single-protein recipes: British venison with blackberries and mushrooms; British lamb with rosehips and chamomile; and Atlantic salmon with kelp and dill.…
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25 SeptemberSponsored
Dorwest Herbs releases Calming Product Pack to help dogs stay calm this fireworks season
With fireworks season becoming longer and less predictable, helping owners manage anxious pets is more important than ever. Dorwest’s calming supplements are proven to reduce anxiety, with a 2022 University of Cambridge trial showing that 87% of owners observed a reduction in fireworks-related anxiety behaviours after using Scullcap & Valerian…
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23 SeptemberCharities
Rosewood and Battersea launch new pet treat range
Rosewood Pet Products has expanded its partnership with Battersea Dogs and Cats Home to include a new range of pet treats. The line, which will be showcased at the PATS trade show in Birmingham from 28 to 30 September, features three dog treats and two cat treats. Rosewood said the…
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22 SeptemberRetailing
Waita Pets to unveil new freeze-dried pet food at PATS
Waita Pets is set to launch a new freeze-dried complete food for dogs and cats at PATS, the pet trade exhibition taking place at the NEC Birmingham from 28 to 30 September. The London company, which introduced its first air- and freeze-dried products in October 2024, has secured more than…
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18 SeptemberRetailers
Dibo introduces festive packaging for raw dog meals
Pet food brand Dibo is launching limited edition festive packaging for four of its free flow raw dog meals, available to the independent trade over the Christmas period. The seasonal packs will be applied to existing recipes, which remain unchanged, including three Bird Roast with chicken, turkey and duck with…
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15 SeptemberManufacturers
Tavo shortlisted for PetQuip award with pet travel safety range
Pet travel products brand Tavo has been named a finalist at the PetQuip Awards 2025 for its safety range, less than a year after launching in the UK. The company’s Maeve car seat, Dupree car seat and carrier, Crispin pet crate and Hendrick car seat and carrier were shortlisted in…
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12 SeptemberIndustry News
Harvest to launch three new wild bird food ranges
Harvest Wildlife Products will launch three new wild bird food ranges at trade shows in Birmingham this September, in what the company described as its “largest” product rollout to date. The Lincolnshire-based manufacturer will showcase The Little Birdhouse, RSPB Hungry Birds and RHS collections at Glee (16–18 September, stand 12E20)…
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10 SeptemberRetailers
Peake Petcare to launch Soothing Ear Cleaner
Peake Petcare is set to launch its Soothing Ear Cleaner at PATS, UK’s pet trade show, held at the NEC Birmingham from 28–30 September. The Worsley-based company said demand for the product has increased as the popularity of designer breeds and dogs with floppy ears has led to more ear…
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2 SeptemberRetailers
Zooomy to launch at PATS NEC Birmingham
Zooomy, a new veterinary-developed joint supplement for pets, is set to debut at PATS NEC Birmingham later this month. Created by veterinary surgeons Humphrey and Joanna Grimmett, is a liquid formula using long-chain hyaluronic acid, an ingredient associated with healthy joint function in horses, dogs and cats. The husband-and-wife team,…
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2 SeptemberManufacturers
Buffalo Co secures exclusive distribution deal with Decco
Natural dog treat supplier Buffalo Co has agreed an exclusive distribution partnership with Decco, the UK’s largest garden centre wholesaler. The tie-up gives the family-run firm nationwide access to retailers through Decco’s logistics and retail network. Buffalo Co, founded in the UK, supplies a range of single-protein, additive-free dog treats…
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