Natural Instinct

This coverage focuses on Natural Instinct, a UK raw pet food producer, and its role in the pet retail and supply chain network. Pet Gazette reports on Natural Instinct’s product launches, nutritional research, sustainability initiatives, and partnerships with independent retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, growth strategies, and influence within the expanding raw and natural pet nutrition sector.

Jun- 2019 -

26 June

Appointment

Poppy’s Picnic appoints new sales account manager

Raw dog food manufacturer, Poppy’s Picnic has appointed Anthony Smallman as its new sales account manager. He has a “wealth of experience”, having spent time at Natural Instinct as part of its original team which won 700 accounts over an eight year period without the help of a sales force.…
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10 June

Current Affairs

JSAP reviews pros and cons of raw food diet

Peer-reviewed veterinary journal The Journal of Small Animal Practice (JSAP) is focusing on the pros and cons of a raw food diet for pets in its June issue. The trend to feed raw diets to dogs and cats continues to generate debate amongst the veterinary profession, pet owners and commercial…
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May- 2019 -

29 May

Manufacturers

Study suggests link between cat TB and commercial raw food diet

Cases of tuberculosis in indoor cats may have been linked to a particular type of raw pet food, research has suggested. Some 13 cats from across the UK are thought to have been affected so far and experts have stressed that the risk to people is very low. The issue…
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Dec- 2018 -

13 December

Government & Legislation

Natural Instinct recalls cat food over ‘EU requirements’

Natural Instinct has recalled its Wild Venison cat food in bags of 250g and 500g after it said the food was “not inspected in line with EU requirements”. The pet food manufacturer said the food had not had an offal inspection “in line with legal requirements”. It said that the…
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Sep- 2017 -

11 September

Industry News

Natural Instinct introduces two new products in time for PATS Telford

Pet food brand Natural Instinct has launched two new products in the run up to September’s PATS Telford trade show. Pure Offal is a new complementary addition to diets. Natural Instinct’s new Pure Offal mix contains 100 percent British – Beef Liver, Beef Kidney and Beef Spleen mixed in suitable ratios for raw…
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Feb- 2017 -

3 February

Current Affairs

Good Vet & Pet Guide names Business of The Year 2017

Midlands based home boarding franchise PetStay Derby has won the Good Vet & Pet Guide’s ‘Business of The Year 2017’ award. Sponsored by raw food manufacturer Natural Instinct, the award is presented to the business with the highest number of five star user reviews received from pet owners on The Good…
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Dec- 2016 -

2 December

Awards

Natural Instinct sponsors Crufts

Natural Instinct will be an official sponsor of Crufts 2017. The announcement follows high levels of interest in the Surrey-based company’s stand in 2016. The last 12 months have included major successes for the raw food manufacturer. Natural Instinct was voted the ‘most trusted petfood manufacturer’ and ‘most welcoming raw food brand’…
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Apr- 2016 -

12 April

Manufacturers

Country Banquet reveals new Organic Turkey recipe for dogs

Natural Instinct has launched a new addition to its Country Banquet superfood range. Country Banquet Organic Turkey for dogs combines 80 percent organic British turkey with bone and liver, alongside curly kale, wheatgrass and spirulina. Brewers yeast has also been added, with carrots and broccoli. Natural Instinct describes Country Banquet…
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Jan- 2016 -

25 January

Manufacturers

The PFMA forms a special group for raw commercial producers

The Pet Food Manufacturers’ Association (PFMA) has announced the creation of a new ‘Raws Group’. It will focus on issues of interest to commercial raw producers. Seven companies within the sector will be joining the group, including long-standing PFMA member, Natures Menu, and six new members. The Raws Group includes: Benyfit…
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May- 2015 -

22 May

Events

DogFest Reveals Sponsor Line Up

Now in its third year, DogFest 2015 will take place on 14th June at Arley Hall in Cheshire and on 21st June at Loseley Park in Surrey. The event has announced its impressive line-up of sponsors which includes headline sponsor Natural Instinct, Hill’s Pet Nutrition, Nerf Dog, Leucillin, Eukanuba and…
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