Natural Ingredients

Denzel’s unveils Halloween treats

Pet treat manufacturer Denzel’s has announced the launch of its Halloween range of treats. The range of treats is led by the Spooktacular Bones made with all-natural ingredients including turkey, pumpkin and apple. Alongside this, there is the Toffee Apple Soft Baked Sticks with a pack of 4 vegan-friendly, sticks…

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Dr Veneta launches new Stay Well recipe

Kent-based veterinary surgeon and nutritionist Dr Veneta Kozhuharova has launched a new variety to her existing Dr Veneta range. The newest recipe in the line is the Stay Well (Chicken and Rabbit, Apple and Pumpkin) flavour. Other varieties include Stay Mobile (Chicken Swede and Blueberry), Stay Calm (Turkey, Pear and…

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Green Pantry sees sales rise 20%

Green Pantry, the Norfolk-based pet nutrition brand, has recorded a 20% rise in sales for the third year running. The growth comes following an expansion of its product range, alongside peer recommendations. This year the company launched the 100% natural, handmade, air-dried dog treat range. The range is available in…

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Brit launches new line of natural vitamin tablets

Pet food producer Brit has announced the launch of a new line of natural vitamin tablets. With the new tablets, Brit is expanding on its line of chewable vitamins, which aim to deliver supplemental nutrition during the most common health problems while also providing effective prevention. All the vitamin tablets…

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Elevating Pet Nutrition with Naturo

As the UK’s leading natural wet dog food brand*, Naturo Natural Pet Foods has become synonymous with premium, wholesome pet nutrition. Since its inception in 2010, Naturo, a part of the family-owned Mackle Petfoods, has been committed to providing quality, health, and sustainability. With over 50 years of experience in…

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Natural Instinct acquired by Nutriment Company

British raw food manufacturer Natural Instinct has been acquired by Swedish company the Nutriment Company. The deal comes as part of Nutriment’s goal of becoming a leading player in the Central European pet food market. Natural Instinct specialises in biologically appropriate raw foods for dogs and cats including products like…

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PBG acquires UK premium pet brand Thrive Pet Food

Petbuddy Group (PBG), a consortium of super-premium pet food brands in Sweden, has announced the acquisition of UK-based pet food brand Thrive Pet Foods. The acquisition, along with Thrive’s smaller sister brands Denes and Comfy Collar, marks PBG’s third purchase in the UK, further solidifying its presence in the British…

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Kennelpak expands Diamond Pet Foods partnership to include Diamond Naturals range

This latest announcement taps into the thriving natural pet food market, introducing Diamond Naturals uncompromising quality and performance to the UK. By adding Diamond Naturals to Kennelpak’s carefully curated portfolio, this new range, along with Taste of the Wild, will serve the premium and quality natural pet food market and…

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Accord Animal Health launches Vivinicord Chews

Accord Animal Health has announced the launch of Vivinicord Chews, a natural dental chew for pets. Accord stated that the chews provide a “unique combination of scientifically proven natural ingredients to support oral health”. The company claims they fight at a physical and cellular level against gum infections, deodorise the…

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Supreme adds Russel Rabbit Hoppies to Tiny Friends Farm treats range

Supreme Petfoods has announced the latest addition to its Tiny Friends Farm Russel Rabbit treats range, Russel Rabbit Hoppies. Joining the ranks of the popular new Loopies and Twiggies which were launched last year, Hoppies made its debut last week at Interzoo 2024, attracting pet industry professionals throughout the show.…

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