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Natural Ingredients

This coverage examines the growing role of natural ingredients in the UK petcare industry, from pet food and treats to grooming and healthcare products. Pet Gazette reports on sourcing trends, product innovations, regulatory considerations, and consumer demand driving this market segment. Coverage includes business analysis, supplier updates, and case studies showing how natural ingredients present opportunities for retailers, manufacturers, wholesalers, and distributors seeking to meet evolving customer expectations and market standards.

  • Nov- 2025 -
    11 November
    RetailersFettle launches three new natural pet supplements

    Fettle launches three new natural pet supplements

    Pet wellness brand Fettle has introduced three new natural supplements designed to support pets’ everyday health with gentle, wholefood-based ingredients. The new products include pure and gentle calming support, pure joint support and pure and natural nettle powder.   They have been formulated and blended entirely in-house. All three are made…

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  • 6 November
    RetailersMarleybones raises £2.5m to support growth and product expansion

    Marleybones raises £2.5m to support growth and product expansion

    Premium dog food brand Marleybones has closed a £2.5m funding round to accelerate its growth and expand its retail and direct-to-consumer operations. The round was led by TAW Ventures, the investment firm founded by Jane Lauder, with participation from existing investors JamJar Investments, Active Partners and Animal Health Angels. Founded…

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  • 4 November
    ManufacturersDifferent Dog launches festive Christmas dinner for pets

    Different Dog launches festive Christmas dinner for pets

    Fresh pet food company Different Dog has launched a limited edition Christmas range, including a traditional-style festive dinner for dogs and a series of seasonal gift boxes. The Festive Feast meal, available to subscribers through the company’s website, is inspired by a classic Christmas dinner and made with 100% British…

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  • Oct- 2025 -
    27 October
    RetailersWaita Pets launches advent calendars for cats and dogs

    Waita Pets launches advent calendars for cats and dogs

    Pet food manufacturer Waita Pets has launched two advent calendars for cats and dogs as part of its 2025 Christmas range. The company, a finalist in the upcoming Pet Industry Federation (PIF) Awards for Best Pet Treat and Supplier of the Year, said the treats are designed to support digestive…

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  • 22 October
    ManufacturersNatures Menu unveils festive Freeze Dried treats for dogs

    Natures Menu unveils festive Freeze Dried treats for dogs

    Pet food manufacturer Natures Menu has launched a festive range of dog treats and meals featuring its Freeze Dried products. The limited edition range includes the Christmas Cracker, Christmas Kennel and Christmas Stocking, each designed as a seasonal gift for adult dogs of all sizes. The products combine natural ingredients…

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  • Sep- 2025 -
    15 September
    Industry NewsNatures Menu launches brand new Raw Boost in four flavours

    Natures Menu launches brand new Raw Boost in four flavours

    As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…

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  • 9 September
    RetailersPark Life Pet launches Boo!Bites Spooky Dog Treats

    Park Life Pet launches Boo!Bites Spooky Dog Treats

    Natural dog treat maker Park Life Pet has launched Boo!Bites Spooky Dog Treats, a limited-edition Halloween range. The products are grain-free and made with natural ingredients.  Flavours include toffee apple, combining apple and cinnamon; peanut butter and jelly, made with peanut butter and raspberry; and pumpkin pie, using pumpkin and…

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  • Aug- 2025 -
    14 August
    RetailersLily’s Kitchen updates wet cat food range

    Lily’s Kitchen updates wet cat food range

    Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…

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  • 1 August
    ManufacturersPark Life Pet launches new Meow-Bix treats

    Park Life Pet launches new Meow-Bix treats

    Park Life Pet has launched a brand-new natural cat treat line, Meow-Bix, to mark International Cat Day on 8 August. The grain-free treats are designed to combine playfulness with feline health and come in three fun flavours: Goldfish (salmon), Catnip (turkey), and Tweety Bird (chicken). With high meat content and…

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  • 1 August
    FeaturesArden Grange launches VetCare

    Arden Grange launches VetCare

    Arden Grange, a trusted leader in premium pet nutrition for almost 30 years, is proud to announce the launch of VetCare—its breakthrough range of natural wet and dry foods developed specifically for dogs with diagnosed health conditions. VetCare’s PARNUT-compliant recipes meet the strict nutritional standards required for pets with specific…

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