Natural Ingredients
This coverage examines the growing role of natural ingredients in the UK petcare industry, from pet food and treats to grooming and healthcare products. Pet Gazette reports on sourcing trends, product innovations, regulatory considerations, and consumer demand driving this market segment. Coverage includes business analysis, supplier updates, and case studies showing how natural ingredients present opportunities for retailers, manufacturers, wholesalers, and distributors seeking to meet evolving customer expectations and market standards.
-
Nov- 2025 -11 NovemberRetailers
Fettle launches three new natural pet supplements
Pet wellness brand Fettle has introduced three new natural supplements designed to support pets’ everyday health with gentle, wholefood-based ingredients. The new products include pure and gentle calming support, pure joint support and pure and natural nettle powder. They have been formulated and blended entirely in-house. All three are made…
Read More » -
6 NovemberRetailers
Marleybones raises £2.5m to support growth and product expansion
Premium dog food brand Marleybones has closed a £2.5m funding round to accelerate its growth and expand its retail and direct-to-consumer operations. The round was led by TAW Ventures, the investment firm founded by Jane Lauder, with participation from existing investors JamJar Investments, Active Partners and Animal Health Angels. Founded…
Read More » -
4 NovemberManufacturers
Different Dog launches festive Christmas dinner for pets
Fresh pet food company Different Dog has launched a limited edition Christmas range, including a traditional-style festive dinner for dogs and a series of seasonal gift boxes. The Festive Feast meal, available to subscribers through the company’s website, is inspired by a classic Christmas dinner and made with 100% British…
Read More » -
Oct- 2025 -27 OctoberRetailers
Waita Pets launches advent calendars for cats and dogs
Pet food manufacturer Waita Pets has launched two advent calendars for cats and dogs as part of its 2025 Christmas range. The company, a finalist in the upcoming Pet Industry Federation (PIF) Awards for Best Pet Treat and Supplier of the Year, said the treats are designed to support digestive…
Read More » -
22 OctoberManufacturers
Natures Menu unveils festive Freeze Dried treats for dogs
Pet food manufacturer Natures Menu has launched a festive range of dog treats and meals featuring its Freeze Dried products. The limited edition range includes the Christmas Cracker, Christmas Kennel and Christmas Stocking, each designed as a seasonal gift for adult dogs of all sizes. The products combine natural ingredients…
Read More » -
Sep- 2025 -15 SeptemberIndustry News
Natures Menu launches brand new Raw Boost in four flavours
As pioneers of raw and natural pet food in the UK, Natures Menu has announced the launch of its new Raw Boost product, available in four delicious flavours. Dry dog food remains the most popular choice among UK dog owners, and with category growth forecast at +2.5% in 20251, new…
Read More » -
9 SeptemberRetailers
Park Life Pet launches Boo!Bites Spooky Dog Treats
Natural dog treat maker Park Life Pet has launched Boo!Bites Spooky Dog Treats, a limited-edition Halloween range. The products are grain-free and made with natural ingredients. Flavours include toffee apple, combining apple and cinnamon; peanut butter and jelly, made with peanut butter and raspberry; and pumpkin pie, using pumpkin and…
Read More » -
Aug- 2025 -14 AugustRetailers
Lily’s Kitchen updates wet cat food range
Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
Read More » -
1 AugustManufacturers
Park Life Pet launches new Meow-Bix treats
Park Life Pet has launched a brand-new natural cat treat line, Meow-Bix, to mark International Cat Day on 8 August. The grain-free treats are designed to combine playfulness with feline health and come in three fun flavours: Goldfish (salmon), Catnip (turkey), and Tweety Bird (chicken). With high meat content and…
Read More » -
1 AugustFeatures
Arden Grange launches VetCare
Arden Grange, a trusted leader in premium pet nutrition for almost 30 years, is proud to announce the launch of VetCare—its breakthrough range of natural wet and dry foods developed specifically for dogs with diagnosed health conditions. VetCare’s PARNUT-compliant recipes meet the strict nutritional standards required for pets with specific…
Read More »








