This coverage tracks MPM’s activities as a leading premium pet food manufacturer, known for brands such as Applaws, Encore, and Reveal. Pet Gazette reports on MPM’s product development, sustainability commitments, retail partnerships, international expansion, and investment milestones. Coverage offers insights into category innovation, supply chain strategy, and consumer demand trends, supporting pet trade professionals — including buyers, distributors, and brand managers — looking to understand MPM’s role in shaping the premium and natural pet food market in the UK and beyond.