Mars Petcare
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Jun- 2013 -7 JuneManufacturers
Cesar launches biggest ever brand campaign
Leading dog food brand Cesar today announced its biggest ever advertising campaign. Created by AMV BBDO, the concept encourages dog owners to ‘love them back’. Launched on 2 June 2013, a 60 second TV spot will be the first new advert to hit the screens in five years. Using…
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5 JuneRetailers
Lynne Hopwood joins Lovejoys as key account manager
The Lovejoys range of premium dog food continues its rapid expansion with the appointment of a new dedicated key account manager. Lynne Hopwood joins the fast-growing brand to provide support for regional wholesalers and stockists including samples, merchandising and training. The announcement follows the news last month of Lovejoys reaching…
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Jan- 2013 -25 JanuaryEvents
PATS Sandown visitors offered CPD points
Visitors to PATS Sandown will be able to earn Continuing Professional Development (CPD) points if they attend a special seminar by animal healthcare specialist Merial. The CPD points will go towards the on-going development of Suitably Qualified People (SQP) working in the pet industry. An SQP is registered with the…
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Dec- 2012 -20 DecemberEvents
PATS Sandown now officially biggest ever
Organisers have announced that with three months to go before PATS Sandown opens its doors, all exhibitor stand space has been sold. Having attracted a record number of 141 exhibitors, more space has been allocated at Sandown Park – making it the biggest show ever, as was expected earlier in…
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18 DecemberScience
Cats naturally pick and mix their food, research says
Has Felix ever turned its nose up at your latest offering of cat food? Well there could be good reason, according to research that says cats are naturally tuned to be fussy eaters. The research was conducted by scientists from the Waltham Centre for Pet Nutrition – the science centre…
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12 DecemberFunny
Merial launches ‘Share the Joy’ Christmas animal welfare campaign
Animal health company Merial has launched its first ever ‘Share the Joy’ campaign to highlight and provide some of Britain’s favourite animal charities with much needed funds. Christmas time often sees a rise in animal donations and pet health issues – and the manufacturer of Frontline combo and Frontline Spot-on,…
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7 DecemberManufacturers
Mars Petcare advises owners to monitor pets’ diets over Christmas
When snacking on a mince pie this Christmas, it may seem a little cold-hearted to leave the dog out of the festive gluttony, but a leading pet food manufacturer is urging owners think before sneaking Fido a Christmas treat. Mars Petcare has compiled a list of yuletide ‘dos and don’ts’…
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Oct- 2012 -22 OctoberManufacturers
Mars Petcare team smash Guinness World Record for pet food donation
A Leicestershire-based pet care company has broken a Guinness World Record for donating the most pet food to charity in 24 hours. Mars Petcare Associates, from Waltham, officially became world record holders during their annual Customer Development and Marketing Conference. The previous world record of 900 kilogrammes donated in one…
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May- 2012 -23 MayIndustry News
Pedigree announces support for biggest ever dental care month in June
This year’s Dental Care Month in June will be the most ambitious yet and is set to benefit thousands of dogs by raising awareness of oral health issues. Pedigree will be supporting Dental Care Month with a £2.3 million media campaign, including a fun TV advert featuring the successful ‘doggy…
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23 May
Pedigree announces support for biggest ever dental care month in June
This year’s Dental Care Month in June will be the most ambitious yet and is set to benefit thousands of dogs by raising awareness of oral health issues. Pedigree will be supporting Dental Care Month with a £2.3 million media campaign, including a fun TV advert featuring the successful ‘doggy…
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