Mars Petcare

Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…

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BIV and Mars launch 2025 Global Pet Food Innovation Programme

Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…

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Prefera Petfood acquires The Pack

Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…

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Mars appoints new global People and Organisation VP

Mars has named Helio Fujita as Global People and Organisation VP for its pet health, services, and nutrition business. Fujita, who will join the business in July, will lead the people and organisation function for the $30bn+ (£23.22bn) petcare business, reporting to Loïc Moutault, president of Mars Petcare. Fujita has…

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Mars launches study programme on pets’ contribution to human wellbeing

Mars Incorporated has announced the launch of the Pets and Wellbeing Study (PAWS) programme exploring the impact of cats and dogs on mental health and wellbeing. Led by the Waltham Petcare Science Institute in collaboration with leading academic institutions and experts, PAWS will examine the connection between pets and human…

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OATA appoints two new directors

The Ornamental Aquatic Trade Association (OATA) has welcomed two new directors to its board. Jeremy Gay of Fishkeeping News and Mark Smith of Pets at Home join the 15 other voluntary directors who make up the OATA board. EcoMarines’ Laura Carlin continues in the second year of her two-year stint…

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UK has the largest dog population in Europe, Mars Petcare finds

The UK has the largest dog population, with 13.02m dogs, as one in three UK households own a dog, according to Mars Petcare. Alongside this, the UK has one of the largest cat populations with 11.71m felines, with one in four households owning a cat. One in three owners don’t…

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Mars partners with European regenerative agribusinesses

Mars Petcare has announced a number of major collaborations with agribusiness companies to scale regenerative agriculture practices across its pet nutrition business in Europe. Multiyear collaborations have begun with suppliers including Cargill and ADM, and technical experts Biospheres, Horta, Agreena and Soil Capital in Europe. Through these partnerships, farmers in…

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Mars appoints two to its veterinary and science and diagnostics sector

Mars Petcare has announced changes to the leadership of its veterinary health and science and diagnostics divisions. Nefertiti Greene, current president of Mars science and diagnostics will move to the role of global president for Mars veterinary health from December. With this change, Mars welcomes Katie Devine as the new…

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Pennard Vets appoints first group clinical director

Independent veterinary group Pennard Vets has announced the appointment of Serina Filler as its first clinical director. Filler, who joins the 134-year-old veterinary group in Kent, is a vet, published author and industry speaker with 12 years’ experience studying and working in Austria, America, Germany and the UK. After completing…

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