KatKin
This coverage focuses on KatKin, a direct-to-consumer fresh cat food brand disrupting the UK pet nutrition market through subscription-based services and personalised feeding models. Pet Gazette reports on KatKin’s business growth, funding rounds, product innovation, marketing strategies, and distribution developments, alongside its impact on traditional retail dynamics. Coverage offers insights for pet trade professionals monitoring shifts in consumer behaviour, supply chain models, and emerging competition within the premium and personalised pet food space.
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Oct- 2020 -28 OctoberBusiness
KatKin secures £4.5m to promote cat nutrition
KatKin has secured £4.5m to encourage healthy nutrition in cats, following seed funding secured by Octopus Ventures. The pet-tech company was founded by Brett and Nikki O’Farrell in 2019, and aims to create the “healthiest cat food in the world”, with a 95% fresh, real meat content and zero fillers…
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Jul- 2020 -3 JulyFeatures
Gourmet pet food on the up in lockdown
If there’s one good thing about this pandemic, it’s that most of us are getting to spend more time with our homes, families and pets. Dogs everywhere are probably very happy about this. My cat isn’t. Albie still hasn’t adapted to me being around all the time. He’s on edge,…
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