This coverage focuses on KatKin, a direct-to-consumer fresh cat food brand disrupting the UK pet nutrition market through subscription-based services and personalised feeding models. Pet Gazette reports on KatKin’s business growth, funding rounds, product innovation, marketing strategies, and distribution developments, alongside its impact on traditional retail dynamics. Coverage offers insights for pet trade professionals monitoring shifts in consumer behaviour, supply chain models, and emerging competition within the premium and personalised pet food space.