Inspired Pet Nutrition

This coverage focuses on Inspired Pet Nutrition (IPN), a leading UK pet food manufacturer with a portfolio of well-known brands serving the retail and supply chain sectors. Pet Gazette reports on IPN’s product launches, marketing strategies, sustainability initiatives, and partnerships with retailers, wholesalers, and distributors. Our coverage provides pet trade professionals with insights into the company’s market performance, brand positioning, and role in shaping trends within the pet food industry.

Nov- 2025 -

27 November

Retailers

IPN opens £6m head office and distribution centre in Thirsk

Inspired Pet Nutrition has opened a new head office and distribution centre in Thirsk, North Yorkshire, following a £6m investment aimed at supporting the company’s operational growth. The development brings together administrative functions and logistics at a single site. The new head office has been designed to accommodate hybrid working…
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Oct- 2025 -

2 October

Manufacturers

Eurazeo sells Ultra Premium Direct to Inspired Pet Nutrition

Eurazeo has completed the sale of Ultra Premium Direct, the French direct-to-consumer pet food company, to Inspired Pet Nutrition, which is backed by CapVest Partners. The investment firm said the deal, finalised on 1 October, reflects its strategy of supporting European companies through growth stages while securing profitable exits. Eurazeo…
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Aug- 2025 -

15 August

Business

Inspired Pet Nutrition to acquire Ultra Premium Direct

Inspired Pet Nutrition (IPN) has announced that it has entered into exclusive discussions with Eurazeo regarding the sale of Ultra Premium Direct (UPD). Founded in 2013, UPD has established itself in the French premium pet food market and is now recognised as the top D2C online brand in the segment…
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Jul- 2025 -

8 July

Business

Inspired Pet Nutrition acquires French firm Sopral

Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…
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Jan- 2025 -

7 January

Retailers

IPN celebrates waste diversion milestone

Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…
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Oct- 2024 -

21 October

Business

Butchers Pet Care acquired by Inspired Pet Nutrition

Butcher’s Pet Care has been acquired by Inspired Pet Nutrition (IPN), the independent pet food business owned by CapVest. The acquisition will include a refinancing of term debt provided by Blazehill Capital and working capital facilities provided by Secure Trust Bank Commercial Finance. The optimal solution was a combined funding…
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Sep- 2024 -

11 September

Retailers

Wagg to launch limited-edition dessert flavoured dog treats

UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs. The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…
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Aug- 2024 -

29 August

Industry News

Inspired Pet Nutrition acquires Butcher’s Pet Care

Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s Pet Care (BPC), a leading manufacturer of wet pet food. BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and…
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Jul- 2024 -

18 July

Manufacturers

IPN in talks to buy Butchers Pet Care

UK-based Inspired Pet Nutrition is reportedly in talks to buy independent pet food brand Butchers Pet Care, according to Sky News. Sky News understands that private equity firm and owner of Inspired Pet Nutrition Capvest is making a bid to add Butchers to its already existing brands of Wagg and…
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Mar- 2024 -

12 March

Retailers

Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…
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