Inspired Pet Nutrition

Inspired Pet Nutrition acquires French firm Sopral

Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…

Read More »

IPN celebrates waste diversion milestone

Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…

Read More »

Butchers Pet Care acquired by Inspired Pet Nutrition

Butcher’s Pet Care has been acquired by Inspired Pet Nutrition (IPN), the independent pet food business owned by CapVest. The acquisition will include a refinancing of term debt provided by Blazehill Capital and working capital facilities provided by Secure Trust Bank Commercial Finance. The optimal solution was a combined funding…

Read More »

Wagg to launch limited-edition dessert flavoured dog treats

UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs.  The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…

Read More »

Inspired Pet Nutrition acquires Butcher’s Pet Care

Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s Pet Care (BPC), a leading manufacturer of wet pet food. BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and…

Read More »

IPN in talks to buy Butchers Pet Care

UK-based Inspired Pet Nutrition is reportedly in talks to buy independent pet food brand Butchers Pet Care, according to Sky News. Sky News understands that private equity firm and owner of Inspired Pet Nutrition Capvest is making a bid to add Butchers to its already existing brands of Wagg and…

Read More »

Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

Read More »

Sniffers Pet Care secures £850k funding from Traditum

Pet treat supplier Sniffers Pet Care has secured £850k in follow-on funding from Traditum Private Equity, following an initial investment of £1.75m by the West Yorkshire based private equity house in September 2022. Sniffers, which is based near Halifax, supplies natural pet treats for customers including Pets at Home and…

Read More »

IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…

Read More »

Harringtons unveils new recipes and brand design

Pet food brand Harringtons has announced a new recipe for its dog food alongside a new brand design. The company’s dry food will now contain freshly prepared meat ingredients, salmon oil for healthier coats, skin, joints and cardiovascular health. Harringstons also added homemade chicken gravy on the inside and outside…

Read More »