This coverage focuses on Identi, a UK-based pet tech company specialising in digital ID tags and lost-pet recovery solutions designed to enhance pet safety and owner connectivity. Pet Gazette reports on Identi’s product innovation, technology partnerships, market positioning, and rollout across retail and online channels. Coverage includes insights into the growing role of smart identification tools in the petcare sector, with relevance for pet retailers, tech suppliers, and service providers exploring value-added digital products.