Identi

This coverage focuses on Identi, a UK-based pet tech company specialising in digital ID tags and lost-pet recovery solutions designed to enhance pet safety and owner connectivity. Pet Gazette reports on Identi’s product innovation, technology partnerships, market positioning, and rollout across retail and online channels. Coverage includes insights into the growing role of smart identification tools in the petcare sector, with relevance for pet retailers, tech suppliers, and service providers exploring value-added digital products.

Apr- 2024 -

30 April

Retailers

Identi announces partnership with Cats Protection

Identi, the pet protection expert and one of the UK’s longest established pet microchipping services, has signed a five-year partnership with Cats Protection to provide the charity with identichip microchips. The company will also join forces with Cats Protection in a media partnership to raise awareness of microchipping cats. Microchipping…
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Mar- 2024 -

14 March

Veterinary

Animalcare sells Identicare to PE group

Animalcare has announced that it has sold Identicare to private equity firm Bridgepoint for an undisclosed sum. Identicare, which was separated from the UK pharmaceuticals business within Animalcare in March 2021, runs the UK’s oldest and largest integrated microchip sales and pet registration database. Alongside providing individual animals with a…
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Oct- 2023 -

19 October

Retailers

UK Pet Food launches dog obesity tool to tackle surge in cases

UK Pet Food has announced the launch of an interactive and educational dog obesity tool in response to the alarming rise in pet obesity. The new tool has been developed in collaboration with human psychologist professor Thomas Webb from the University of Sheffield. UK Pet Foods said that the United…
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Feb- 2023 -

2 February

Essential Foods vacancy: Field Area Account Manager – Midlands

Field Area Account Manager – Midlands The post is to be worked on a full-time basis A Company car will be provided as part of the role Competitive salary depending on experience Sales growth-related bonus 28 days annual holiday, including bank holidays Pension contribution and 3 x salary for death…
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Aug- 2022 -

10 August

Trade Organisations

PFMA to hold parrot symposium

The PFMA is holding a Parrot Symposium on 21 September to provide a “unique” learning and networking opportunity for parrot experts and enthusiasts. Held at Chester Zoo, the event aims to: Deliver the latest knowledge on parrot nutrition and welfare Provide an opportunity for all attendees to take part in…
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Feb- 2021 -

12 February

Features

Test and treat our dogs’ bacterial skin infections: Time to look after our antibiotics

Over the past year, most of our lives have been dominated by a viral pandemic. However, bacterial infections and in particularly the problems associated with multidrug-resistant bacterial pathogens remain amongst the biggest challenges to human and animal health of our time. Antibiotics are life-saving drugs that are used to treat…
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Mar- 2020 -

24 March

Coronavirus

Coronavirus Job Retention Scheme – Advice for Employers

Key points include: Furloughed workers should not undertake any work for the company, including answering calls or emails JRS should not interrupt an employees’ continuity of service Annual leave will continue to accrue Grants should be structured so no PAYE tax or national insurance contributions are due The grant is…
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Jun- 2018 -

5 June

Features

Train your team to deliver your brand in the best possible way

Have you had trouble in the past? Not able to find someone with the same passion and expertise you hold for your brand? Maybe you know it’s the next step to grow your business, but what’s the best way to go about it? I’m Nicola, founder of Ravensford Consultancy –…
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May- 2018 -

16 May

Business

Mystery surrounds ownership of 57,227 UK companies

Around 57,227 British companies are still not complying with new measures brought in to counter fraud and money laundering, according to big data and anti-money laundering (AML) firm Fortytwo Data. The businesses are not yet compliant with new regulations which states they must declare those people with significant control (PSCs)…
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Nov- 2016 -

30 November

Current Affairs

Capone Campaign cracks down on back yard rabbit breeders

A new campaign hopes to tackle unlicensed rabbit breeders. The Rabbit Welfare Association & Fund (RWAF) has launched the Capone Campaign with support from Pets Corner. It addresses fears that breeders in classified, online advertisements are not subject to regulations, legislation or welfare checks. Using bespoke software, the charity has analysed thousands of ‘rabbit for sale’…
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