Furr Boost

This coverage highlights Furr Boost, the UK brand specialising in healthy, functional dog drinks designed to support hydration and wellbeing. Pet Gazette reports on the company’s product innovation, retail partnerships, and growing role in the natural pet nutrition market. Our editorial explores how Furr Boost is tapping into trends in pet health, functional products, and consumer demand for convenient wellness solutions. For pet trade professionals — from independent retailers and pet superstores to distributors and wholesalers — this section provides insights into how Furr Boost is creating new category opportunities and driving growth within the petcare sector.

Aug- 2025 -

18 August

Retailers

Furr Boost launches new packaging with digital features

Dog hydration brand Furr Boost has introduced new packaging as part of a brand refresh aimed at clarifying messaging and supporting international growth. The redesign includes a simplified logo and updated pack layout intended to improve usability and highlight key product information, including its role in supporting digestion, metabolism, appetite,…
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Mar- 2025 -

21 March

Trade Organisations

PIF launches ‘Paws in Spring’ window competition

The Pet Industry Federation (PIF), has launched a nationwide spring-themed pet window display competition celebrating the creativity and dedication of UK pet retailers. PIF is inviting pet shops across the UK to transform their shop windows into stunning seasonal displays that showcase their unique branding, alongside a selection of pet…
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Apr- 2024 -

2 April

Retailers

Furr Boost secures 50k investment on Dragons’ Den

Ian and Louise Toal, the duo behind the Shropshire-based pet smoothie business Furr Boost have secured a £50,000 investment for a 30% share of their company from fashion retail entrepreneur and investor, Touker Suleyman on BBC One’s Dragon’s Den. The journey of their business began with Louise’s dedication to her…
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Feb- 2024 -

1 February

Manufacturers

Furr Boost secures Pets at Home as stockist

Furr Boost, the hydration smoothie drink for pets, has announced that its products are now available in Pets at Home both in store and online. Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, it has also secured a…
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Oct- 2023 -

5 October

Retailers

Furr Boost unveils plans to expand overseas

Furr Boost has revealed it recently attracted interest from significant stockists in the UK and overseas amid plans to expand its business. At PATS Furr Boost said its products attracted the likes of Aldi UK, Pets Corner and B&Q.It also met up with its wholesale distributor, Pedigree Wholesale and existing…
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Sep- 2023 -

20 September

Manufacturers

Furr Boost launches four new smoothie drinks

Furr Boost has announced that it is launching four new varieties of its smoothie drink at PATS Telford. The new varieties will include venison, butternut squash and cranberry; salmon, sweet potato and blueberry; a vegan plant based version, and a special christmas-themed turkey, cranberry and parsnip. The venison, butternut squash…
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May- 2023 -

19 May

Retailers

Furr Boost introduces new 400ml carton sizes

Furr Boost has announced that it is introducing a new 400ml carton size which is better for larger dogs. The company stated that the new size for the “healthy hydration smoothie drink” will be more cost effective and reduce environmental waste. Each of Furr Boost’s recipes contains a meat, fruit…
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Jan- 2023 -

26 January

Manufacturers

Furr Boost signs distribution deal with Pedigree Wholesale

Hydration smoothie drink creator Furr Boost has announced a distribution deal with Pedigree Wholesale to trade its products. The business said it is also receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. The smoothie drinks were created by Louise Toal, a former…
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Jul- 2022 -

28 July

Industry News

PetQuip unveils finalists for Industry Awards 2022

The PetQuip trade association has announced the list of finalists for this year’s PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories – ‘Celebrating Green and Organic’ and the ‘Sustainability Award’…
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Aug- 2021 -

31 August

Events

Furr Boost to be showcased at industry events

The creators of pet hydration drink, Furr Boost, have announced that they will be taking the product on tour throughout the UK, showcasing at several industry events and festivals in the coming months. The group will begin their tour at the North East Dog Festival, before showcasing at PATs Telford,…
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