This coverage highlights Furr Boost, the UK brand specialising in healthy, functional dog drinks designed to support hydration and wellbeing. Pet Gazette reports on the company’s product innovation, retail partnerships, and growing role in the natural pet nutrition market. Our editorial explores how Furr Boost is tapping into trends in pet health, functional products, and consumer demand for convenient wellness solutions. For pet trade professionals — from independent retailers and pet superstores to distributors and wholesalers — this section provides insights into how Furr Boost is creating new category opportunities and driving growth within the petcare sector.