Functional Treats
This coverage explores the growing market for functional treats in the UK petcare industry — products formulated to support health outcomes such as joint care, digestion, dental hygiene, and calming. Pet Gazette reports on innovation in ingredients, formulation trends, regulatory considerations, and consumer demand shaping this category. Coverage includes product launches, expert insights, and retail strategy updates, supporting manufacturers, suppliers, and pet retailers looking to capitalise on the intersection of nutrition, wellness, and pet owner expectations.
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Jun- 2017 -28 JuneCurrent Affairs
Forthglade releases new range of pet treats
Pet food company, Forthglade, has launched a new range of functional treats. With 100 percent natural ingredients, the grain free hand-baked treats will be available in four varieties: A training treat with cheese A salmon treat to support joints and bones A turkey based treat for fresh breath A calming treat containing chicken.…
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May- 2013 -14 MayCurrent Affairs
Pedigree in partnership with Paul O’Grady
Pedigree has partnered with the award winning ITV show ‘Paul O’Grady: For The Love Of Dogs’. The partnership has seen Pedigree become the fully integrated sponsor of the new series, which aired on 9 May and follows Paul O’Grady as he helps staff to rehome dogs at the Battersea Dogs…
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