This coverage explores the growing market for functional treats in the UK petcare industry — products formulated to support health outcomes such as joint care, digestion, dental hygiene, and calming. Pet Gazette reports on innovation in ingredients, formulation trends, regulatory considerations, and consumer demand shaping this category. Coverage includes product launches, expert insights, and retail strategy updates, supporting manufacturers, suppliers, and pet retailers looking to capitalise on the intersection of nutrition, wellness, and pet owner expectations.